Agencies lead the AI-powered charge for clients with WPP’s Claude integration. Plus, AI improvements to customer conversations, site building and more. Chris Wood on May 23, 2024 This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. The Claude models — including Opus, Sonnet and Haiku … Continue reading AI-powered martech releases and news: May 23
Meta adding chatbots to everything isn’t going too well; and, what happens when a Catholic bot ordains itself? Constantine von Hoffman on May 2, 2024 StreamAlive added GenAI capabilities to its live audience engagement platform. Functions include generating polls and open-ended questions that presenters can use as prompts and conversation starters. These are based … Continue reading AI-powered martech releases and news: May 2
A researcher is suing Meta for the right to ‘turn off’ Facebook’s news feed If successful, he’ll release a browser extension called “Unfollow Everything 2.0.” karissa bell Thu, May 2, 2024 NurPhoto via Getty Images Facebook’s News Feed algorithm has long been at the center of debates about some of Meta’s biggest problems. It’s … Continue reading A researcher is suing Meta for the right to ‘turn off’ Facebook’s news feed
Also, an educator learns the drawbacks of using artificial intelligence to frame someone. Constantine von Hoffman on April 25, 2024 The use of AI by educators is not always a positive thing. This week a Maryland high school teacher was arrested for allegedly creating a phony audio recording of his boss saying very offensive … Continue reading AI-powered martech releases and news: April 25
April 24, 2024 TikTok ban: How stocks for social media rivals Meta and Snap—and partner Oracle—fared on the news Surprise: Despite the ByteDance app’s bad day, its competitors aren’t rallying like you might expect. BY Clint Rainey On Wednesday, President Joe Biden signed the TikTok ban into law, finally giving owner ByteDance its Choose Your Own … Continue reading TikTok ban: How stocks for social media rivals Meta and Snap—and partner Oracle—fared on the news
Businesses are apparently still not concerned that the chatbots they are deploying widely continue to give false answers. Constantine von Hoffman on April 18, 2024 Try not to be too shocked: Businesses continue to deploy chatbots knowing they can give false answers, according to The Washington Post. It gave the example of tech entrepreneur … Continue reading AI-powered martech releases and news: April 18
A new campaign from PEDIGREE and Nexus Studios uses AI to create picture-perfect and location-specific ads for dogs needing a home. Constantine von Hoffman on April 11, 2024 A marketing campaign using AI to help dogs in shelters get adopted? You better believe I’m writing about that. The Adoptable campaign from PEDIGREE pet products combines … Continue reading AI-powered martech releases and news: April 11
AI is great for users, but it’s as bad for its creators’ bottom lines as it is for the environment. Constantine von Hoffman on April 4, 2024 AI is a great deal for the companies that use it. The technology helps them save money via automation and increases efficiencies. However, what about the bottom lines … Continue reading AI-powered martech releases and news: April 4
86% of startup founders say AI is helping their company’s GTM strategy, according to a new HubSpot report. Constantine von Hoffman on March 28, 2024 AI is turning out to be a huge help for startups, according to a new HubSpot report (registration required). Here are some top-line findings: 86% of founders said the use … Continue reading AI-powered martech releases and news: March 28
We are using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work of AI researchers. Constantine von Hoffman on March 21, 2024 Right now we’re using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work … Continue reading AI-powered martech releases and news: March 21
