Susan Gilbert — November 16, 2017 Follow @SusanGilbert — November 16, 2017 Improve Your Social Networks for SEO with These Tips The days of relying on just websites to build a strong search engine strategy are now long gone. Today it’s all about who shares your URL and drives visitors to your site through the … Continue reading How to Nurture Your Social Networks For Better SEO
Chris Pentago — September 3, 2017 — September 3, 2017 lukasbieri / Pixabay Are you ready for the employee of the future? Social media isn’t just for posting selfies while hiking, or sharing pictures of your food. Employees are forcing employers to embrace the social media effect, but this isn’t news. What is new and … Continue reading Employees Entering the Workplace Are Embracing These 4 Social Networks
Anuj Agrawal, CMO for Earth Networks, will be a panelist for the “From Prospect to Reference Customer: Maximize Lifetime Value with Martech” session at MarTech Boston. Amy Gesenhues on September 1, 2017 Earth Networks CMO Anuj Agrawal has more than a decade leading marketing strategy for B2B data and organizations focused on SaaS (software … Continue reading Earth Networks CMO says martech delivers a lasting first impression within the prospect experience
Mona Hellenkemper — May 30, 2017 — May 30, 2017 Likes, comments, and shares are the currency of social networks like Facebook, Instagram and Twitter: The higher an influencer’s engagement rates are, the more valuable the influencer is for brands. Forms of engagement such as comments and likes show precisely what users love and what … Continue reading Ignoring Engagement On Social Networks Could Be Disastrous For Your Influencer Marketing Campaign!
Warren Knight — March 31, 2017 Follow @warrenknight— March 31, 2017 Did you know that 37% of all consumers say they use Social Media to find out about products/services? The big question: Are social networks search engines? Social Media is not just a place where you can connect with potential customers. Each Social Network now … Continue reading Are Social Networks Search Engines?
by Lanre Onibalusi Follow @OnibalusiOctober 21, 2016 The world of business has changed quite a bit in the last 20 years, especially for small businesses. At one time, it was extremely hard for small businesses to get noticed, as the bigger companies were able to allocate a much larger chunk of money for advertisement. Today, … Continue reading Using Social Networks for Advertising: Pros and Cons
by Bryan Kramer Follow @bryankramerOctober 1, 2016 Are you feeling a little intimidated by Snapchat? If so, you’re not alone. Although it’s clearly one of the fastest growing social media platforms around, I simply can’t tell you how many times I speak to colleagues who write it off because they don’t understand how it. Trust … Continue reading Snapchat Tutorial: How to Set Up and Use One of the Fastest-Growing Social Networks
by Jacquelyn German July 11, 2016July 11, 2016 When you own a small business, you’ve got a lot to think about, a lot to consider, and a LOT to do. One thing you may have overlooked or set aside? Social media. No, you don’t have to have a profile on every site ever created. You … Continue reading Which Social Networks are Right for My Business?
DSP, SSP… Sometimes it feels like a bewildering blur of acronyms. Columnist Craig Weinberg is here to help with an explanation of the main types of networks and their pros and cons. Craig Weinberg on June 20, 2016 Mobile ad networks are one big reason mobile remains one of the hardest facets of digital … Continue reading Mobile ad networks: Can’t live with ’em, can’t live without ’em (a survival guide)
by Maria Peagler May 24, 2016 Follow @sm_onlineclassMay 24, 2016 You’re ready to write your next social media post . . . . . . but how do you tailor it to take advantage of each social network’s unique features & capabilities? That’s what you’ll learn in this post. We’re keeping it simple, using a … Continue reading Same Content on Different Social Networks — 8 Social Media Posts You Can Totally Copy
