Tag Archives: network

Advertising’s Next Step: A Fully Integrated Real-Time Network

Advertising’s Next Step: A Fully Integrated Real-Time Network by Laurie Sullivan @lauriesullivan, February 22, 2017 Crealytics engineers are working to buildout a feed-based advertising platform to not only support Google and Bing’s image-based shopping networks, but support marketplaces such as Amazon and eBay, Facebook, Instagram, and other comparison-priced platform. “The idea is to create one … Continue reading Advertising’s Next Step: A Fully Integrated Real-Time Network

5 things you should know about the Google Display Network, direct from Google

Google released responsive ads in July and announced cross-device remarketing, display location extensions and store visits in late September. Columnist and Googler Matt Lawson answers the top questions we’ve received on these features. Matt Lawson on December 27, 2016   As we move into the last few weeks of 2016, I’ve been feeling reflective. (Blame … Continue reading 5 things you should know about the Google Display Network, direct from Google

Facebook for Work: Can This Social Network Be Utilized As a Productivity and Internal Communication Tool for Channel Partners?

Olivier Choron — December 14, 2016 Follow @purechannelapps— December 14, 2016 Not so long ago Facebook announced it was making a move for a slice of the productivity market pie with their ‘Facebook for Work’ platform, appropriately named ‘Workplace’, which aims to improve communication within organizations as well as connecting different organizations together. This enables … Continue reading Facebook for Work: Can This Social Network Be Utilized As a Productivity and Internal Communication Tool for Channel Partners?

As Facebook Audience Network broadens, what does it mean for your campaigns?

Columnist Andrew Waber says the expansion of Audience Network and recent developments are making it a major challenger to traditional programmatic inventory sources. Andrew Waber on November 9, 2016  Some of the latest changes for Facebook’s Audience Network give it a legitimate claim of being a chief competitor to Google for both website publishers and … Continue reading As Facebook Audience Network broadens, what does it mean for your campaigns?