Linking Out: LinkedIn Creates Audience Network, Serves Mobile Ads Outside LinkedIn by Laurie Sullivan @lauriesullivan, September 6, 2017 In a first, LinkedIn will now give advertisers a way to serve their native mobile ads — Sponsored Content — on other publisher networks, extending its flagship ad unit to tens of thousands of websites and apps. … Continue reading Linking Out: LinkedIn Creates Audience Network, Serves Mobile Ads Outside LinkedIn
Margit Streifeneder — September 8, 2017 — September 8, 2017 The standard social network advice is to “go where your audience is.” For most, that means Facebook… That sounds like good advice. After all, “everyone” is on Facebook. The catch? It’s hard to reach enough folks from “everyone” to build a following. And then it’s … Continue reading The Most Winnable Social Network
Robert Woo — September 8, 2017 — September 8, 2017 Early on in any company’s foray into affiliate marketing as a merchant, each has a choice to make: do you join an existing affiliate network, or do you start your own? geralt / Pixabay Let’s delve into the pros and cons of each option. Joining … Continue reading Join an Affiliate Network or Start Your Own?
Susan Tatum — August 11, 2017 — August 11, 2017 Have you ever really stopped to think about who you are–or should be–connected to on LinkedIn and why? The power of your LinkedIn network is not just about how many connections you have. The power is more about who is in your network–both individually and … Continue reading Why You Need A Strategic Approach To Your LinkedIn Network
Facebook will stop charging advertisers for clicks on ads running across its Audience Network when people bounce back in less than 2 seconds. Tim Peterson on August 8, 2017 Facebook continues to try to ease advertisers’ concerns with ads running across its Audience Network ad network. After appraising Audience Network publishers’ ad placements last … Continue reading Facebook looks to clean up Audience Network with higher standard for counting clicks
John Hodge — June 19, 2017 Follow @johnahodge— June 19, 2017 Having an AdWords campaign not panning out as intended is a common experience. Not to downplay this situation, it sucks… but it happens. What do you do when you’re not getting the conversions you want? Well, I’ve been a part of several reconstructive PPC … Continue reading Improve Quality Scores for Your AdWords Search Network Campaign
Facebook will provide advertisers with lists of publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear. Tim Peterson on June 14, 2017 Buying ads from Facebook doesn’t always mean those ads will run on Facebook. They could appear across Facebook’s Audience Network of third-party apps and sites. Even … Continue reading Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists
Ascendant Network, Signal Study Confirms Customer Focus Pays Off by Laurie Sullivan @lauriesullivan, June 14, 2017 Feeling special goes along with consumers searching for a relationship with brands. Some 60% of consumers participating in a survey scheduled for release Wednesday said they favor retail brands that make them feel like a valued customer, and 42% … Continue reading Ascendant Network, Signal Study Confirms Customer Focus Pays Off
Susan Gilbert — May 29, 2017 Follow @SusanGilbert— May 29, 2017 Twitter Chat Tools That Will Increase Your Following Today I have some resources to help you improve your marketing strategy on Twitter through chats. Here’s four links with tips and tricks to kick start your Monday. Growing a loyal brand following is enhanced with … Continue reading Grow Your Twitter Network With These 4 Chat Tools
Katharina Cavano — May 26, 2017 — May 26, 2017 Recently, our VP of Marketing Joel Mier, shared a story with the Contactually team about how he did some networking while on vacation with his family in the Cayman Islands. Joel moonlights as a Marketing professor at the University of Richmond and a few months … Continue reading How to Network While You’re on Vacation
