Tag Archives: network

5 ways one entrepreneur used Instagram to build a powerful network of contacts

In an interview with columnist Sweta Patel, marketer and influencer Amar Patel shares his top tips for Instagram marketing success. Sweta Patel on November 6, 2017   You might think of Instagram as a mindless channel. After all, it distracts you from your to-do list with endless scrolling images of rock-hard abs, 16-year-olds who have … Continue reading 5 ways one entrepreneur used Instagram to build a powerful network of contacts

Linking Out: LinkedIn Creates Audience Network, Serves Mobile Ads Outside LinkedIn

Linking Out: LinkedIn Creates Audience Network, Serves Mobile Ads Outside LinkedIn by Laurie Sullivan @lauriesullivan, September 6, 2017 In a first, LinkedIn will now give advertisers a way to serve their native mobile ads — Sponsored Content — on other publisher networks, extending its flagship ad unit to tens of thousands of websites and apps. … Continue reading Linking Out: LinkedIn Creates Audience Network, Serves Mobile Ads Outside LinkedIn

Facebook looks to clean up Audience Network with higher standard for counting clicks

Facebook will stop charging advertisers for clicks on ads running across its Audience Network when people bounce back in less than 2 seconds. Tim Peterson on August 8, 2017   Facebook continues to try to ease advertisers’ concerns with ads running across its Audience Network ad network. After appraising Audience Network publishers’ ad placements last … Continue reading Facebook looks to clean up Audience Network with higher standard for counting clicks

Improve Quality Scores for Your AdWords Search Network Campaign

John Hodge — June 19, 2017 Follow @johnahodge— June 19, 2017 Having an AdWords campaign not panning out as intended is a common experience. Not to downplay this situation, it sucks… but it happens. What do you do when you’re not getting the conversions you want? Well, I’ve been a part of several reconstructive PPC … Continue reading Improve Quality Scores for Your AdWords Search Network Campaign

Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists

Facebook will provide advertisers with lists of publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear. Tim Peterson on June 14, 2017   Buying ads from Facebook doesn’t always mean those ads will run on Facebook. They could appear across Facebook’s Audience Network of third-party apps and sites. Even … Continue reading Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists