Google ML Needs A ‘Learning Phase’ Reboot by Laurie Sullivan , Staff Writer @lauriesullivan, January 12, 2024 It took a highly experienced search team working for two weeks to develop a workaround for a multi-location Google Ads campaign because the company’s machine learning (ML) algorithms would not cooperate. Tim Halloran, director of operations at Aimclear, tried … Continue reading Google ML Needs A ‘Learning Phase’ Reboot
By Eric Silver November 20, 2023 From the very beginning, podcasting was shaped by a DIY ethos that said: “I can do that, too.” An undefined and unexplored wilderness, the infrastructure that we now take for granted (like the feeds we use to subscribe to a show) had to be created from scratch, usually … Continue reading Podcasting needs to get professional
AI may reduce the effort required to create marketing assets, but outsourcing expert perspective is a big mistake. Ali Schwanke on November 15, 2023 AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. While tools like ChatGPT can supplement expertise with efficiency and creativity, … Continue reading Thought leadership: The human element your marketing needs
By Stephanie Vozza November 01, 2023 Even the most dedicated, organized person will procrastinate sometimes. While an occasional delay in action won’t always lead to chaos, procrastination can be an “evil beast” if allowed to call the shots, says Jo Anne Preston, author of Lead the Way in Five Minutes a Day: Sparking High … Continue reading 4 unmet needs that cause you to procrastinate
The regional bank uses data, DAM and new channels like TikTok to build trust and authority with customers in major Northeast markets. Chris Wood on October 3, 2023 Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke … Continue reading How Citizens Bank transformed content to meet changing customer needs
6 Signs Your Business Needs Intelligent Automation Bruce Orcutt / Aug 28, 2023 Innovation is pushing the boundaries of what businesses can accomplish regarding efficiency and operational excellence. From software powered by artificial intelligence to low-code enterprise platforms, there are so many paths toward digital transformation that it can be hard to know what’s … Continue reading 6 Signs Your Business Needs Intelligent Automation
The Ad Industry Needs To Stop Being Guilty Of FOFO by Mike Donahue , Op-Ed Contributor, July 7, 2023 It is critically important that advertisers and agencies acknowledge what they don’t — but absolutely need — to know and not succumb to FOFO, or Fear Of Finding Out. I first coined the concept in an op-ed … Continue reading The Ad Industry Needs To Stop Being Guilty Of FOFO
Why The Ad Industry Needs Old Curmudgeons by Maarten Albarda , Featured Contributor, July 7, 2023 This week, Brian Jacobs announced he is not exactly discontinuing his excellent “Cog Blog,” but he did announce a reduction of its publishing frequency, writing, “I must admit I’m finding it increasingly difficult to write a regular weekly post … Continue reading Why The Ad Industry Needs Old Curmudgeons
Discover fresh ways to apply automation in your B2B organization. Enhance customer experience, improve efficiency and drive growth. Ali Schwanke on June 14, 2023 With all the hype this year about generative AI, it’s easy to neglect automation — the more established area of AI. Automation is a bit like delegation: there can be an … Continue reading 6 simple automations every B2B organization needs to have
Nurturing these five skills will help you tackle the challenges of being a leader in a rapidly evolving industry. Ali Schwanke on May 23, 2023 Marketing operations can be chaotic, and mastering leadership skills in such a dynamic environment can be an uphill battle. While the web is overflowing with leadership listicles, these suggestions must … Continue reading 5 critical leadership skills every marketing ops pro needs
