Publishers Need To Adapt To Programmatic Future by Rob Williams , April 19, 2019 Native advertising is on its way to making up two-thirds of the U.S. digital display ad market by next year, a development that will mostly benefit social media companies like Facebook. However, publishers need to consider these trends in developing marketing … Continue reading Publishers Need To Adapt To Programmatic Future
Tag Archives: need
How Much Traffic Does Your Business REALLY Need?
Lacy Boggs — April 16, 2019 Follow @blogspiration42 — April 16, 2019 Over the last two weeks, I’ve had two calls with two different people — who have totally different business models — both of whom seemed to be looking for permission NOT to have an email list or do a lot of promotion/drive a … Continue reading How Much Traffic Does Your Business REALLY Need?
6 Google Responsive Search Ads Hacks You Need to Know
Nicole Blanckenberg — April 13, 2019 Follow @https://twitter.com/NicoleBlancken — April 13, 2019 Google’s newest and most flexible ad option, Responsive Search Ads, was launched last year. Unlike traditional search ads, the trick to hacking Google Responsive Ads lies in their headline and description options. With Responsive Search Ads (RSAs), you have 15 headlines and four … Continue reading 6 Google Responsive Search Ads Hacks You Need to Know
Not Doing That Thing? You Need Desire, Competence, and Capacity
Karl Sakas — April 10, 2019 Follow @KarlSakas — April 10, 2019 Frustrated things aren’t getting done? Consider my Desire, Competence, and Capacity model. (larger) Frustrated that an employee isn’t completing their important assignments? Or maybe you’re the one struggling as the overloaded agency leader? Perhaps you’ve told someone—or yourself—“Just do it!” That’s a good … Continue reading Not Doing That Thing? You Need Desire, Competence, and Capacity
5 Reasons IT Consultants Need Paid Social
Veronica Green-Gott — April 8, 2019 — April 8, 2019 When IT consultants think marketing, they typically focus on email, SEO, and other more traditional digital marketing pursuits. Like many other consultants in the B2B space, they tend to assume that their audience isn’t on social media. But not only is the IT consultant’s audience … Continue reading 5 Reasons IT Consultants Need Paid Social
7 Social Media Marketing Trends in 2019 You Need to Prepare For [Infographic]
Jomer Gregorio — April 5, 2019 Follow @JomerGregorio — April 5, 2019 Year after year, more and more people are joining social media networks to interact not only with their families and friends but also with the brands they love and follow – all remotely and in real-time. For forward-thinking businesses, this digital age where … Continue reading 7 Social Media Marketing Trends in 2019 You Need to Prepare For [Infographic]
Prove Your Worth: 8 Creative Team Metrics You Need to Track
Sylvia Moses — April 4, 2019 — April 4, 2019 Measuring the performance of creative teams isn’t always easy. This article will look at the essential creative team metrics you can track to show your value. Measuring creativity is hard. It doesn’t matter whether you’re running a digital agency or managing an INC 5000 company, … Continue reading Prove Your Worth: 8 Creative Team Metrics You Need to Track
11 Genius Productivity Hacks You Need to Know
Larry Kim — April 2, 2019 Follow @larrykim — April 2, 2019 Most of the time, being more productive means striking a better work-life balance and learning to mitigate the little stressors that eat away at efficiency and the psyche. These hacks will help you maximize your time and happiness. 1. Know Thyself What time … Continue reading 11 Genius Productivity Hacks You Need to Know
Why You Need to Include Email in Your Omnichannel Strategy
Ross Sibbald — April 2, 2019 Follow @https://www.twitter.com/rosssibbald — April 2, 2019 Digital communication has become the most commonly used and relevant form of communicating today. Instant gratification is now the norm and our smartphones are never far from our sides. As a marketer, you have to go the extra mile to capture your customer’s … Continue reading Why You Need to Include Email in Your Omnichannel Strategy
Why brands need to take ASMR more seriously
A little bit of data on the latest trends can help brands create strategies to connect to consumers in new ways – but pay attention to the details. Tony Chen on April 1, 2019 Slime. It’s the biggest crafting craze of 2018 and a rising video sensation. There were nearly 25 billion slime video views … Continue reading Why brands need to take ASMR more seriously