Tag Archives: need

The Need for Ethical Leadership in the Workplace

Leadership Skills

Stephanie McGuinn — December 18, 2019 Follow @PIMidlantic The structure of your business and the use of “ethical managers” are big determinants of business success. What is an ethical manager? This term stems from Luke Andreski’s article “Ethics in the Workplace: The Ethical Manager.” By his definition, an ethical manager is both successful and ethical … Continue reading The Need for Ethical Leadership in the Workplace →

4 Reasons Why You Need Videos in Your Digital Marketing Approach

Digital Marketing Strategies

Nabeel Ahmad — December 3, 2019 Follow @nabeelahmadreal 200degrees / Pixabay Making a mark in the online marketplace is the dire need of all businesses out there. Regardless of its size, every business must jump upon the digital bandwagon to get more customers through the doors. The number of brick-and-mortar stores converting their status or … Continue reading 4 Reasons Why You Need Videos in Your Digital Marketing Approach →

Visa Merchant Purchase Inquiry: Everything You Need to Know About the Dispute Tool

Credit Cards

David DeCorte — November 26, 2019 When I outlined the most commonly-asked questions about the Visa Claims Resolution initiative last September, I briefly touched on a tool called Visa Merchant Purchase Inquiry, or VMPI. This plugin enables banks and eCommerce merchants to quickly and easily resolve transaction disputes before they become chargebacks. As a merchant, … Continue reading Visa Merchant Purchase Inquiry: Everything You Need to Know About the Dispute Tool →

You Need to Validate Your Assumptions Before You Execute the Plan

Business Strategy

Steven Imke — November 13, 2019 Follow @SteveImke http://media.blubrry.com/stevessmallbusinesspodcast/ksient.com/learnaboutoilandgas/BizBlog/Podcasts-mp3-files/032015.mp3 When it comes to business, too many first time entrepreneurs spend too much time at the outset sitting at a computer and planning and not enough time in the field testing their business plan’s assumptions. For many first time entrepreneurs, business planning is seen as a … Continue reading You Need to Validate Your Assumptions Before You Execute the Plan →

SaaS Metrics Aren’t Just for Investors: Here’s Why You Need Them Too

SaaS Marketing

Tim McCormick — November 12, 2019 Follow @https://twitter.com/saasoptics I often talk about B2B SaaS metrics from the perspective of what investors want. If you don’t have easy access to the metrics they expect (or, worse, if they’re wrong), your valuation could suffer, and that’s the last thing SaaS founders, CEOs and CFOs want to hear. … Continue reading SaaS Metrics Aren’t Just for Investors: Here’s Why You Need Them Too →

Everything You Need to Know About Google Ads Remarketing [+ Expert Strategies]

Google Advertisement

Nicole Blanckenberg — November 1, 2019 Follow @https://twitter.com/NicoleBlancken One of the most critical campaign types for your eCommerce marketing strategy is Google Ads remarketing. Google remarketing takes the search power of Google and enables you to reach your target shoppers – those who are already familiar with your brand and products – well after they … Continue reading Everything You Need to Know About Google Ads Remarketing [+ Expert Strategies] →

Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle

Consumer Mamangement

Everyone in the martech ecosystem has a responsibility to practice ethical data governance as the pretext for personalization. David Dowhan on October 31, 2019 The proliferation of digital, content-driven devices and channels (mobile, smart TVs, social media, etc.) have reinforced a notion that consumers prefer, even expect, personalized experiences. New research says this notion may … Continue reading Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle →

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