Aleh Barysevich — January 6, 2020 Google employees often say that search is much simpler than we make it out to be. And it’s a very tempting statement, but we have to remember that, allegedly, there are over 200 SEO ranking factors used in Google algorithm. That’s far from simple. Still, Google is getting better … Continue reading 13 Ranking Signals You Need to Optimize for in 2020
Charu Mitra Dubey — January 6, 2020 In this digital age, higher returns for your marketing and advertising spend is like a superpower because it can generate more profits by utilizing optimum resources for a business. Email marketing, among all the other online marketing channels, have the power to give a leading edge to a … Continue reading Getting Email Ready For 2020: Tools You Need To Know About
Improving the customer experience and improve your business operationally means keeping up with the many ways customers communicate with you. Adam Dorfman on January 3, 2020 Contributor and SMX speaker, Adam Dorfman, thinks the customer feedback ecosystem is going to play an even more important role in the coming year for businesses looking to … Continue reading Businesses need to think differently about customer feedback data in 2020
Jared Atchison — January 4, 2020 Believe it or not, 80 percent of internet users globally have at least one social media account. In total, social media users exceeded 3.4 billion people in 2019. Business owners and marketers know that these platforms are vital for the success of their business. Due to their desire to … Continue reading 4 Social Media Marketing Tricks You Need to Know in 2020
As we see the advertising platforms pick up steam with automation, we also need to be ready for structured data markup and international e-commerce opportunities. Kirk Williams on January 3, 2020 As we look ahead to 2020, the Shopping Ads practitioner is likely wondering what the upcoming year has in store for them. Here are … Continue reading 4 things Shopping Ads managers need to prepare for in 2020
Mobile email maybe an adaptation to what we’re already doing but make 2020 the year to move to a channel and platform-specific way of managing it. Len Shneyder on January 3, 2020 I’ve discussed how more than 50% of all email is opened on mobile devices. This is what you might call a “known known.” … Continue reading What you need to know about mobile engagement in 2020
Bonnie Harris — December 26, 2019 Follow @waxmarketing Instagram has nearly 1 billion active users around the world. Like other social media platforms, Instagram is full of features to entertain and engage users. The modern social media channel reveals Instagram updates frequently, and keeping up with social media changes is a challenge. So lets us … Continue reading 12 Instagram Updates You Need to Know Before 2019 Ends
Michael Ugino — December 26, 2019 40% of the world’s internet users have purchased products online, which amounts to more than 1 billion online buyers. And ecommerce sales in the United States alone accounted for more than 11% of all retails sales in the third quarter of 2019. The ecommerce business is booming and will … Continue reading The Top Ecommerce Trends You Need to Know About for 2020
Brian Basilico — December 20, 2019 Follow @bbasilico This is part two of my Foresight 2020 series (looking back to forge ahead and make next year the best year ever). I want to explore how and why I think email marketing is going to be bigger and better than ever, next year. Turning Controversy Into … Continue reading Foresight is 2020 – Why You Need To Recommit To Email Marketing
Stephanie McGuinn — December 18, 2019 Follow @PIMidlantic The structure of your business and the use of “ethical managers” are big determinants of business success. What is an ethical manager? This term stems from Luke Andreski’s article “Ethics in the Workplace: The Ethical Manager.” By his definition, an ethical manager is both successful and ethical … Continue reading The Need for Ethical Leadership in the Workplace
