Brett McHale — March 5, 2020 joshborup / Pixabay Facebook has recently revealed that advertisers will soon no longer be able to optimize their budget at the ad set level. Instead, anyone who is currently advertising on the platform or plans to will have to manage their ad spend at the campaign level. On the … Continue reading Facebook Mandates Campaign Budget Optimization: Here’s What You Need to Know
Eric Weisbrot — March 4, 2020 The term ‘working capital’ gets thrown around a lot, but what does it actually mean? Working capital measures a business’s ability to pay off its current liabilities with its current assets. It plays a large role in a company’s success and affects several aspects of a business, including funding … Continue reading Working Capital: What Is It and Why Do You Need It?
Choncé Maddox — March 3, 2020 geralt / Pixabay If you want to grow your business, you need a website and an email list. We’ve all been told this. We create freebie lead magnets and sales funnels to attract our audience to sign up for our email newsletter. However, once you start getting subscribers, the … Continue reading 4 Types of Emails You Need to Send Your Email List
Including the price of shipping into products can help manage expectations of consumers, avoid buyer reluctance and increase revenue. Sydney Wess on February 27, 2020 Working the cost of shipping into listing prices on e-commerce sites is becoming more common as free shipping grows in popularity. Whether you work shipping into listing costs or add … Continue reading Why e-commerce companies need to build shipping costs into prices
Jeff Previte — February 20, 2020 Local businesses are blessed with a huge selection of marketing opportunities online. And given the current landscape, most buyers start their journey on search engines. This is where local search engine optimization (SEO) comes in handy. Think about your customers and how they find you. For example, let’s say … Continue reading 20 Free Local Online Business Directories and Listings You Need To Be In
Kristen McCormick — February 21, 2020 Marketing is not about pitching to customers; it’s about communicating with individuals. It’s understanding what resonates best with them and why, and delivering value on those terms. It’s not asking them to buy, it’s building trust so that when the time comes for them to make a decision, they … Continue reading The 5 Essential Digital Marketing Skills You Need (& How to Get Them!)
Peter Daisyme — February 20, 2020 One of the most fundamental principles for a business’s success is also one of the most neglected—especially by new entrepreneurs who are often distracted from being focused on big-picture finances. Cash flow, or the measure of the amount of money being transferred in and out of your business, can … Continue reading Everything You Need to Know About Cash Flow
Ana Gotter — February 20, 2020 Have you seen an incredible video on YouTube and rushed to follow the channel, but after watching maybe ten or so videos realized you were getting bored of what felt like the same content being delivered in the exact same ways? This goes for all social platforms. Viewers automatically … Continue reading The Exhaustive List of Social Media Videos You Need
Lexie Lu — February 19, 2020 Your tech business may be at risk from hackers, lost data, or real-life natural disasters. Protecting your hard work and financial investment requires vigilance. On top of the external threats, you’ll also contend with internal menaces and competition from other businesses. The global IT market is worth about $ … Continue reading 6 Tips You Need to Adopt to Protect Your Tech Business
Steven Imke — February 19, 2020 I often encounter clients that offer only a single product for a single price. Good marketers know that to generate more sales, you need to offer multiple pricing tiers or several pricing options for the customer to choose from. Three Common Pricing Tiers I generally advise clients to offer … Continue reading Why You Need to Offer Multiple Product Pricing Tiers
