CTV offers better targeting and more performance metrics than linear TV, but those differences might be holding it back. Mike Pastore on March 4, 2025 Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons. That’s according to Samsung Ads’ … Continue reading 7 barriers advertisers need to overcome to grow CTV
February 24, 2025 Why today’s youth need more math, logic, and grammar skills To develop and optimize AI use, our educational system needs to promote these basics. BY Rodrigo Magnago Most ordinary people know little about the calculus, statistics, linear algebra, logic, and programming languages required to design projects and products to leverage artificial intelligence. However, … Continue reading Why today’s youth need more math, logic, and grammar skills
February 23, 2025 Here’s how to figure out how much insurance you need You don’t need a degree in advanced mathematics to determine how much insurance you need, when you need it, and how long to carry it. Your insurance needs change over time. The policies that work for a single, 20-something professional renting … Continue reading Here’s how to figure out how much insurance you need
February 22, 2025 Apple’s hidden white noise feature may be just the productivity boost you need I use Background Sounds to improve my focus. Here’s how you can use it, too. BY Michael Grothaus As I write this, the most pleasing sound is washing over me—gentle waves ebbing and flowing onto the shore. Sadly, I’m not … Continue reading Apple’s hidden white noise feature may be just the productivity boost you need
With advertisers and users back on the platform, TikTok is still an essential tool marketers. Updated with details on the new TikTok One feature. Constantine von Hoffman on March 4, 2025 TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. However, … Continue reading B2B marketing on TikTok: What you need to know
February 15, 2025 Budgeting is easy if you approach it like you’re doing laundry The process of budgeting may be simple, but it’s far from easy. If you’ve struggled to create and maintain a working budget, these guidelines can help you get a handle on your money. BY Emily Guy Birken Years ago, I asked my … Continue reading Need some help with budgeting? Start by answering these 4 simple questions
The ability to understand and work with data is crucial for marketing success. Here’s how to build your data skills to stay ahead. Mike Ruff on January 31, 2025 Humans are collecting more data than ever. Some figures show that 90% of all the data ever collected was collected in the last two years … Continue reading Data literacy for marketers: What you need to know
RCS is game-changing technology for mobile marketing. We’ve updated our article to include news of RCS tools from Twilio. Mike Pastore on January 31, 2025 By adding support for RCS (rich communication services) to iPhones with its iOS 18 update in the fall of 2024, Apple gave U.S. marketers a larger audience to engage … Continue reading Mobile marketing with RCS: What you need to know
January 21, 2025 I don’t need a court case to tell me Google is a monopoly E-commerce businesses globally must compete on one main street where prime real estate goes to those willing to pay the price. BY Maureen Brown As an e-commerce entrepreneur, I loathe Google. I know all too intimately after spending $2 million … Continue reading I don’t need a court case to tell me Google is a monopoly
Salesforce Agentforce represents the shift from generative AI to agentic AI. Here’s what you need to know about the platform. Mike Pastore on January 7, 2025 Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced … Continue reading Salesforce Agentforce: What you need to know
