Tag Archives: need

IAB Tech Lab’s updated data clean room standards: What marketers need to know

Here’s how IAB Tech Lab’s guidance and specifications are paving the way for DCR security and interoperability. Chris Wood on July 12, 2023 IAB Tech Lab has released a finalized first version of guidance and standards for data clean rooms (DCRs). The emerging technology is used by marketers to securely enhance first-party data and help … Continue reading IAB Tech Lab’s updated data clean room standards: What marketers need to know →

This is the one skill you need to improve right now, no matter what job you’re in

Skills Development

By Lydia Dishman July 09, 2023 In our deep coverage of leadership, we often come back to the foundational principles of emotional intelligence. Technically the concept of emotional intelligence—or EQ for short—predates the very first issue of Fast Company, but only by five years. The term was coined by two psychology professors, John D. … Continue reading This is the one skill you need to improve right now, no matter what job you’re in →

Top 8 Reasons You Need a Time Card Calculator

Time Management

Top 8 Reasons You Need a Time Card Calculator Arpan Patra / Jul 8, 2023 The time card calculator plays a huge role in computing the total work hours of employees and recording their start and end time. In fact, employers can use the weekly data report generated from the time card calculator to … Continue reading Top 8 Reasons You Need a Time Card Calculator →

Everything You Need to Know | GA4 Edition

Google Analytics

Everything You Need to Know | GA4 Edition Brad Camus | June 22nd, 2023 You don’t just want data; you want actionable insights. And like most businesses, you’ve most likely been relying on Google’s Universal Analytics (UA) for years to gather them. UA is a powerful tool for measuring, analyzing, and optimizing your business’s online … Continue reading Everything You Need to Know | GA4 Edition →

Everything You Need to Know | GA4 Edition

Marketing Technology

Brad Camus | June 22nd, 2023 You don’t just want data; you want actionable insights. And like most businesses, you’ve most likely been relying on Google’s Universal Analytics (UA) for years to gather them. UA is a powerful tool for measuring, analyzing, and optimizing your business’s online presence. The data it provides allows you to … Continue reading Everything You Need to Know | GA4 Edition →

B2B Marketers Need Content Personas

B2B Tools

B2B Marketers Need Content Personas by Mark Morse , June 8, 2023 The following was previously published in an earlier edition of Marketing Insider. Audience personas have anchored modern B2B marketing for decades. We’ve gotten increasingly detailed, even scientific, about our prospective customers’ daily lives — everything they do, think, experience, and feel within their … Continue reading B2B Marketers Need Content Personas →

6 reasons why you need a marketing work management tool

Marketing Tools

Whether your team is remote, in the office or hybrid, marketing management tools can help increase efficiency and productivity. Chris Wood on May 25, 2023 The shift to remote work has created the need to bring teams together using work management platforms and project management tools. Regardless of whether the majority of your marketing team … Continue reading 6 reasons why you need a marketing work management tool →

What Agency Model Do You Need?

Agency Business

What Agency Model Do You Need? by Dan Eisenberg , May 24, 2023 The following was previously published in an earlier edition of Marketing Insider. As marketing gets more challenging and talent churn accelerates, agency selection takes on more urgency. The conventional approach — picking agencies for the moment in reaction to leadership or market … Continue reading What Agency Model Do You Need? →

Exploitative freelance jobs are on the rise. Here’s what you need to know

Freelancing Tools

By Haley Harrison May 17, 2023 It’s no secret that freelancers are a huge asset to businesses. In fact, 78% of companies reported that they are inclined to fill staffing gaps with freelancers in 2023. At best, it’s a mutually beneficial relationship that has long existed in the workforce. What freelancers are increasingly coming … Continue reading Exploitative freelance jobs are on the rise. Here’s what you need to know →

Alan Weiss Believes Organizations Need ‘Sentient Strategy’ Because There Is ‘No Normal’

Corporate Accountability

Alan Weiss Believes Organizations Need ‘Sentient Strategy’ Because There Is ‘No Normal’ GRIT DAILY / 09 May 2023 People enjoy the comfort of believing that tomorrow will be more or less like today but, hopefully, better. The Covid-19 pandemic rattled that assumption but it has returned labeled as “the new normal.” Alan Weiss, a consultant, … Continue reading Alan Weiss Believes Organizations Need ‘Sentient Strategy’ Because There Is ‘No Normal’ →