Sometimes there just isn’t enough space on your web page or characters available in that tweet to get your point across. So what do you do? When a business wants more visibility and recognition, there is really only one more thing to do. Put more content out on the Internet. How do you do that? You start a blog.
According to a survey by Hubspot, “This rapid growth [in blogging by companies] means that businesses are now in the minority if they do not blog. And for good reason, because in both in the 2012 and 2011 reports, 57 percent of companies who blog said that they have gained new customers or revenue from their blog, meaning that blogging drives more sales!” Blogs also help bring new ideas and merchandise to the market or control damage if something has gone wrong with a product.
Need more proof? Here are a few reasons to start blogging soon.
Control When To Be In Front Of Your Audience:
There will always be a short attention span with so many digital arrows aimed at your customers. Blogging helps ensure that your proverbial digital arrow sticks. Not only that, but tools like GaggleAMP allow your audience to automatically repost and share your content whenever it’s published. With nothing to say there is no one to listen.
Create A Personal Connection:
Blog from a personal perspective instead of a business angle, especially at when you first start. When you have something helpful and meaningful to say, you are more likely to connect with your audience on a personal level. When you connect with them on a personal level, they stop seeing you as a business and start seeing you as an ally or even a friend. Your audience is more likely to support a friend than they are a business, which is why getting this right is so crucial.
Gives You A Reason To Be On Social Media:
It’s been said a thousand times, and it is sure to be said a thousand more times: don’t forget to design a social media strategy around your blog (or any aspect of your business really). Email blasts and even retargeting can market your blog, but social media is an inexpensive and successful method of getting in front of your clientele. According to Bufferapp.com, “93 percent of marketers use social media for business.” That’s a whole lot of businesses doing what they must to be in front of your audience. A blog constantly puts new material in front of them. Make sure you’re going toe to toe with them so they don’t get opportunities you should have gotten.
Everyone Else Is Doing It And You Should, Too
Have you ever met a person who spends more time figuring out how to avoid a task than it would take to complete that task? Blogging can often be like that. It seems like it will take too much time and there must be something that doesn’t require such creative manpower, right? Sure there is, but why seek another answer when you already have one? Blogging increases visibility, customer connection, and allows you to talk about yourself without the feel of tooting your own horn. Just write about your subject how you would want to read it as a person, not a business target, and you’ll be golden.