Tag Archives: Necessary

5 Important Reasons Why an Evergreen Blog is Necessary

Christopher Jan Benitez — May 7, 2020 jplenio / Pixabay In this post, I’ll talk about why an evergreen blog is necessary in your content strategy to increase your brand’s visibility and conversions. When talking about an evergreen blog, we’re not just talking about its content. We’ll be discussing a blog created and developed to … Continue reading 5 Important Reasons Why an Evergreen Blog is Necessary

Copy Testing: Why It’s Necessary & How to Make It Work

Brad Smith — December 2, 2019 Follow @bsmarketer Online advertising is expensive. And spend keeps going up—in the next couple years, digital ad spend will hit the $ 500 billion mark. Image source The reason is simple: Everybody’s doing it. So, to outperform your competitors, you need to keep optimizing your campaigns to make sure … Continue reading Copy Testing: Why It’s Necessary & How to Make It Work

Is It Necessary for a Web Developer to Learn UI/UX Design?

Tessa Flores — April 5, 2019 — April 5, 2019 You’ve probably heard the terms “UI design” and “UX design” before—especially if you’ve been involved with a website redesign. But did you know that these terms aren’t interchangeable? UI and UX design both fall under “web design” and can often overlap and even work together, … Continue reading Is It Necessary for a Web Developer to Learn UI/UX Design?

Most marketers unhappy with localization efforts, but fail to invest in necessary resources

The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with efforts. Amy Gesenhues on July 20, 2017   According to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need improvement” or doing “not … Continue reading Most marketers unhappy with localization efforts, but fail to invest in necessary resources

Why Senior Leadership Involvement is Necessary for Content Success

Will Humphries — March 19, 2017 Follow @JustCallMeWill— March 19, 2017 Although production often takes place on the front lines, content marketing success is often dependent upon the level of senior leadership involvement in the planning stages. Your content should align with the overall vision and mission of the organisation. The following is a look … Continue reading Why Senior Leadership Involvement is Necessary for Content Success