Christopher Jan Benitez — May 7, 2020 jplenio / Pixabay In this post, I’ll talk about why an evergreen blog is necessary in your content strategy to increase your brand’s visibility and conversions. When talking about an evergreen blog, we’re not just talking about its content. We’ll be discussing a blog created and developed to … Continue reading 5 Important Reasons Why an Evergreen Blog is Necessary
Brad Smith — December 2, 2019 Follow @bsmarketer Online advertising is expensive. And spend keeps going up—in the next couple years, digital ad spend will hit the $ 500 billion mark. Image source The reason is simple: Everybody’s doing it. So, to outperform your competitors, you need to keep optimizing your campaigns to make sure … Continue reading Copy Testing: Why It’s Necessary & How to Make It Work
Sydney Slavin — June 20, 2019 — June 20, 2019 As we are a small company, we all have a part in the process for the majority of our client engagements. Due to the nature of our process and our small team, client projects often are touched by many of our team. It’s imperative for … Continue reading Reporting Up: A Necessary Practice
Tessa Flores — April 5, 2019 — April 5, 2019 You’ve probably heard the terms “UI design” and “UX design” before—especially if you’ve been involved with a website redesign. But did you know that these terms aren’t interchangeable? UI and UX design both fall under “web design” and can often overlap and even work together, … Continue reading Is It Necessary for a Web Developer to Learn UI/UX Design?
Jeremy Durant — July 16, 2018 Follow @BopDesignSD — July 16, 2018 When you walk into a building for the first time, the first thing you see is the lobby. A lobby says a lot about a building. Is it a nice building? Is there security? Is it up to date or does it look … Continue reading Why a B2B Website Is a Necessary Investment
Jason Carney — December 18, 2017 Follow @WorkSmartPEO — December 18, 2017 Photo by rawpixel.com on Unsplash As the holidays are in full motion, many business leaders are setting plans and strategies for the quickly approaching new year. The yearly performance review for your employees is likely one of the key items on the list. … Continue reading The Annual Performance Review: Antiquated or Necessary?
Jeremy York — July 21, 2017 — July 21, 2017 55am / Pixabay Most people are familiar with the term job description. It is the document that outlines items such as job responsibilities, experience, education, skills, etc. A dreaded document that most managers hate to prepare or fail to see the overall importance of having … Continue reading Job Descriptions—Are They Really Necessary?
The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with efforts. Amy Gesenhues on July 20, 2017 According to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need improvement” or doing “not … Continue reading Most marketers unhappy with localization efforts, but fail to invest in necessary resources
Will Humphries — March 19, 2017 Follow @JustCallMeWill— March 19, 2017 Although production often takes place on the front lines, content marketing success is often dependent upon the level of senior leadership involvement in the planning stages. Your content should align with the overall vision and mission of the organisation. The following is a look … Continue reading Why Senior Leadership Involvement is Necessary for Content Success
Mobile’s Not Optional, It’s Necessary by Jack Loechner, Staff Writer @mp_research, March 1, 2017 According to the The 2017 Mobile-First Ecommerce Report from ROI Revolution, reported by Internet Retailer, mobile is no longer an optional marketing strategy for ecommerce businesses; it is a necessity, but many online businesses have yet to master the implementation and … Continue reading Mobile’s Not Optional, It’s Necessary