Chloe NoskoMay 14, 2015 Volkswagen has stepped up its video marketing game. With big hits like the Old Wives’ Tale series, they’ve stirred up massive attention through video. The most recent ad campaign, though mainly shown via offline mediums, is the incredibly unique and simple “Ya!” video. This is a truly great advertisement. Here’s why it works, on so many … Continue reading Learning From Volkswagen: How to Nail Your Video Strategy
Lavanya Donthamshetty December 26, 2014 Humour me. Go on Twitter and type “customer service problems.” What did you get? A massive listing of woes? Small companies, big multi-nationals, country no bar – customer service issues are universal. So what separates the wheat from the chaff? How quickly they respond, how soon they put out … Continue reading How To Nail First Response Time – In 5 Easy Steps
By Douglas Burdett, Published November 10, 2014 Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? A focus on two things can help it all fall in place. The way people buy has changed dramatically. Studies show that 60% of the B2B sales cycle is over before a prospect first … Continue reading The 2 Things You Must Nail For Lead-Generating B2B Content
By Kaity Nakagoshi, Published November 7, 2014 Go figure. One of the very first emails that I ever generated as a “true freshman” link builder, circa September 2011, got published as a blog post. Don’t believe it? Boom – See for yourself. But just to clarify, despite what presumably seems like an overt display of … Continue reading Proof That Newbies Can Nail the Link Building Game
Folks, there is a crispness in the air that begs to remind me that winter is right around the corner. With the fall comes a great deal of personal planning and responsibility. It’s time to start thinking about the holidays, taking time to catch up with friends I missed over the summer, and ensuring … Continue reading 5 Ways To Nail Seasonality In Your Advertising
