Marketers head into 2026 navigating AI’s next phase, looming tech change and an inbox that’s quietly evolving — with cautious optimism intact. By Ryan Phelan January 6, 2026 Last year was exhausting for many people for many reasons. It’s not just job and family stress, or changes in our industry. But as the … Continue reading 4 trends marketers must follow in 2026
Tag Archives: must
Judge rules White House must continue to fund CFPB
December 30, 2025 Judge rules White House must continue to fund CFPB span>span]:whitespace-nowrap”>The White House cannot lapse in its funding of the Consumer Financial Protection Bureau, a federal district court judge ruled on Tuesday, only days before funds at the bureau would have likely run out and the consumer finance agency would have no money … Continue reading Judge rules White House must continue to fund CFPB
TikTok Must Add Search Options, Filters For Ads Per EU Digital Services Act
EU: TikTok Ordered To Add Search, Ad Filters by Laurie Sullivan , Staff Writer, December 24, 2025 TikTok will introduce additional search options and filters, allowing users to find advertisements more easily after the European Commission received a commitment from the U.S.-based company to provide advertising repositories that ensure full transparency around ads on its … Continue reading TikTok Must Add Search Options, Filters For Ads Per EU Digital Services Act
Three actions you must take to thrive in the agentic era of marketing
Staying ahead in marketing now depends on navigating AI agents’ growing influence on your tech stack, your customers and your role as a leader. Frans Riemersma on December 2, 2025 AI is reshaping how marketers work, how stacks are built and how customers make decisions. To understand where these shifts are happening, Scott Brinker … Continue reading Three actions you must take to thrive in the agentic era of marketing
Why U.S. business leaders must work together
October 31, 2025 Why U.S. business leaders must work together
Marketers must deliver value and trust to shoppers facing higher holiday prices
Expect a volatile shopping season, as higher prices and fewer discounts change buying habits. Marketers must act early and stay agile to win consumers. Constantine von Hoffman on September 4, 2025 The 2025 holiday season won’t be business as usual. Consumers are bracing for higher prices, fewer discounts and continued supply chain hiccups. Add … Continue reading Marketers must deliver value and trust to shoppers facing higher holiday prices
With uncertain futures, creatives must lean into imagination
September 05, 2025 With uncertain futures, creatives must lean into imagination BY Kwame Taylor-Hayford Despite the upsides of progress and innovation, the future can also be a never-ending source of anxiety. For many, early excitement and enthusiasm for experimentation eventually gives way to massive fears about disruption. For creatives especially, recent opinions about the future typically … Continue reading With uncertain futures, creatives must lean into imagination
AI’s big bang effect means marketing must evolve or die
AI is reshaping the core of marketing. Staying competitive now means reengineering strategy, structure and leadership—fast. Scott Hornstein on August 1, 2025 Let’s be clear – this is our choice. We can be proactive and take some risks, or not. This is the big bang theory: BANG. AI promises untold, unimaginable increases in efficiency … Continue reading AI’s big bang effect means marketing must evolve or die
The next generation of business leaders must be adaptable
July 10, 2025 The next generation of business leaders must be adaptable BY Melissa Puls When my marketing role evolved to include customer success and renewals, some naturally expressed confusion on why a CMO with established expertise and an already large remit would willingly take on more. This confusion was not among colleagues (I’m fortunate enough … Continue reading The next generation of business leaders must be adaptable
Judge rules Apple must face antitrust lawsuit brought by the US DOJ
Judge rules Apple must face antitrust lawsuit brought by the US DOJ This case will run in parallel to similar charges against the tech giant in the EU. anna washenko Updated Mon, Jun 30, 2025 REUTERS / Reuters The US Department of Justice’s antitrust lawsuit against Apple will progress. US District Judge Julien Neals of … Continue reading Judge rules Apple must face antitrust lawsuit brought by the US DOJ