Tag Archives: Much

How Too Much Choice May be Tanking Your Conversion Rates

Nicholas Shaw September 15, 2020 In the 1986 sci-fi/horror classic The Fly, Ronnie (Geena Davis) notices that the subject of her newspaper interview Martin (Jeff Goldblum) always wears the exact same outfit. Pressing him as to why, Martin reveals his wardrobe containing five identical sets of clothing. “Learned it from Einstein”, he elaborates. “This way … Continue reading How Too Much Choice May be Tanking Your Conversion Rates

How Much Should I Expect to Spend on Digital Marketing?

Dan Moyle August 11, 2020 As digital marketing continues to grow and take over market share from traditional marketing, many marketing managers and small business founders are asking how much they should be spending on digital marketing. The U.S. Small Business Administration suggests allocating 7-to-8% of your gross revenue to marketing. Then you spend 50% … Continue reading How Much Should I Expect to Spend on Digital Marketing?

How Much Does It Cost to Build and Maintain a Website for Business?

Shardul Bhatt July 31, 2020 A website is one of the most important digital assets for any business. The high traffic on your site can easily bring in several inbound leads per month. Your website is indirectly a source of revenue generation for your business. But you already know that. If you have decided to … Continue reading How Much Does It Cost to Build and Maintain a Website for Business?

How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value

How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value by Laurie Sullivan  @lauriesullivan, July 7, 2020 Putting a value on consumer data is an ongoing effort. What it’s worth to marketers may be different from its value to aggregators, publishers and government agencies like public health and law enforcement. The … Continue reading How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value

How Much Does it Cost to Produce a 60 Second TV Commercial?

Torrey Tayenaka — March 18, 2020 As a production company, we are often asked this question: “How much does it cost to produce a 60-second tv commercial?” seems like a simple enough question right? Well, in reality, it is much more complex than it looks. Asking this question is like asking an architect how much … Continue reading How Much Does it Cost to Produce a 60 Second TV Commercial?

Trillion Dollar Club: How Much Profit Per Employee

Trillion Dollar Club: How Much Profit Per Employee by Laurie Sullivan , Staff Writer @lauriesullivan, January 23, 2020 Alphabet, Google’s parent, became the latest company to reach $1 trillion in market capitalization, which refers to the total value of a firm’s shares of stock purchased by shareholders. The company stepped into the club alongside Apple, Amazon … Continue reading Trillion Dollar Club: How Much Profit Per Employee