Tag Archives: Much

B2B buyers are much more concerned about a company’s values than the general public

B2B Success

72% are more likely to buy from socially responsible businesses. Constantine von Hoffman on August 11, 2022 B2B marketers take note: 72% of your buyers say they are more likely to buy from socially responsible businesses, according to a recent survey. That’s 17 points higher than the general public.  Additionally, 48% of B2B buyers say … Continue reading B2B buyers are much more concerned about a company’s values than the general public →

How much do Americans think their personal data is worth? It depends on where they live

Privacy Regulations

By Sam Becker August 06, 2022   Data is as good as gold these days, and Americans are creating a lot more of it than they likely realize. During 2020, for example, it’s estimated that the typical person created 1.7 megabytes of data every single second of every day. It’s extremely valuable, too, and many … Continue reading How much do Americans think their personal data is worth? It depends on where they live →

Millennials and Gen Z want more financial advice from employers. Boomers? Not so much

Millennials

By Shalene Gupta       June 22, 2022 Our behavior is shaped by the times we live in and the life stage we’re in, and this includes our attitudes about personal finances. A new study by business research firm Logica Research delved into the financial profiles of baby boomers, Gen X, millennials and Gen … Continue reading Millennials and Gen Z want more financial advice from employers. Boomers? Not so much →

Are you wealthy? Here’s how much money Americans say they need to live comfortably

Wealth Distribution

By Sam Becker   May 18, 2022 The pandemic was a catalyst for all types of change, and that includes how comfortable many Americans are with their nest eggs. Americans say they need an average net worth of $774,000 to be “financially comfortable,” and an average net worth of $2.2 million to be “wealthy,” according … Continue reading Are you wealthy? Here’s how much money Americans say they need to live comfortably →

Martech failure? 50% say loyalty programs don’t offer much value

Marketing Technology

Get an app: It’s 2022 and people have been irritated about physical loyalty cards for decades. Constantine von Hoffman on May 19, 2022 The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel for this. So why is there … Continue reading Martech failure? 50% say loyalty programs don’t offer much value →

The Aspiring Entrepreneur’s #1 Question: “How Much Is This Going to Cost Me?”

Cost Management

Mike Kappel December 15, 2021 You have a great business idea. The best, really. But if you’re thinking about bringing it to life, your first question is bound to be about money. After all—whether you bootstrap, take out a loan, or seek a different financing option—you need money to start a business. So if you’re … Continue reading The Aspiring Entrepreneur’s #1 Question: “How Much Is This Going to Cost Me?” →

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