Effective Postcard Marketing Tips


Postcard Marketing is one of the most common if not popular this day. It is also the most effective form of marketing in use today. With the use of the best mailing list, it can surely generate fantastic results due to the fact that it is proven to be resilient and the most measureable marketing tool. To the extent that there are so many shops as well as stores which continuously keep a bulk of postcards at their checkout counters advertising their upcoming sale. Others are assigning employee to distribute the postcards to their customers the moment they get out of the store.

Remember that there are people who are too lazy to read long messages therefore make the content of your message concise and clear to. Instead of filling your postcards with unnecessary text why not use keywords to convey the benefits your costumers can get if they patronize your product. This way your postcard marketing will be very effective. Make the design of your postcard neat and appealing so to increase your prospects’ level of interest in such a way that they will respond to your postcard immediately such as paying you a call or visit your shop immediately or perhaps visit your website.

One of the down falls of other postcard marketing is failure to repeat. This means that you need to be consistent with your postcard mailing. There are people who have poor memories thus a single postcard will never register into their mind. In order to establish recognition you need to repeatedly send your postcards to the same recipients even at least once a month to make them familiar with your company as well as your product or services.

Once you already have bridge the gap between you and your prospect then that will be the time their trust in your company will build up. As a result increase and revenue will be achieved.

Another thing you should never ever forget in postcard marketing is to send your postcards via First Class mail to avoid getting your postcards going directly to the trash. In mailing you need to use real stamps rather then a postage meter to make it appear like a greeting card. Avoid printing your company logo in your postcard so that it will not appear more like a business advertising material which most recipients detest. To make it more personalized use your own handwriting in addressing your postcards rather than print. And most of all proofread it to avoid error which can stain the impression of your prospects on you.


Stan Coyle has 25 years experience in Direct Mail marketing. He has taught seminars from New York to London and has settled in Tampa, Florida for a semi-retirement of fishing and relaxation. Not being able to leave work alone, he contributes to the success of postcard marketing customers all over the U.S. with his work at SonicPrint.com.

SonicPrint.com can help you with your Every Door Direct Mail marketing postcard programs. We have helped thousands of businesses with their postcard marketing and we are experts in the Every Door Direct Mail program.