Scott Barnett — December 26, 2016 Follow @scottabarnett— December 26, 2016 Advertising is a low percentage way to generate consumers to purchase – the conversion rates typically hover in the 0.5% range these days. Yet, it’s still deemed to be the “easiest” and most obvious type of marketing to sell to local businesses. Local digital … Continue reading Local Digital Publishers – Motivate Readers To Buy
by Kara Burney Follow @wkndatburneysAugust 15, 2016 There are many ways a business can go belly up. Disruption. Irrelevance. Obsolescence. For marketers, the most pernicious is the so-called Schumpeterian gale of creative destruction: getting out-branded. Consider as a cautionary tale the battle of Beats versus Bose. Beats by Dre entered the headphones market in 2008 … Continue reading How to Motivate Your Team with Competitive Intelligence
by James Brockbank July 15, 2016 Follow @BrockbankJamesJuly 15, 2016 Do you ever get into the office on a Monday morning and simply don’t know where to start? The week ahead full of daunting tasks which make Friday seems like months away? If that sounds like you, don’t despair! We all feel like this from … Continue reading 10 Ways To Motivate Yourself to Work Harder [Infographic]
by Zachary Johnson December 16, 2015 Follow @zack__johnsonDecember 16, 2015 It’s almost impossible to be in business today without being a digital company to some degree. And for a variety of reasons, there aren’t enough good tech employees to fill all of those digital roles. Because of this shortage in capable tech talent, companies that retain … Continue reading 6 Factors to Retain and Motivate Your High Performers
Sabel HarrisOctober 30, 2015 I started listening to a new podcast called Hidden Brain by NPR. It discusses and breakdowns the hidden intricacies of the human mind. The one I listened, that sparked this blog post, talked about motivations and how our brain feels when we are motivated. The interesting spin was that people generally … Continue reading 3 Ways to Motivate Top, Middle, and Bottom Performers
Ceren CubukcuOctober 20, 2015 Millennials are the generation born between 1980 and 2000. Currently, they make up almost 33% of the US workforce so one in three employees is a millennial. While millennials are highly educated and technology capable, they are unfortunately the most frequent job hoppers. Studies show that this generation generally stays in … Continue reading Ways To Motivate Millennials In The Workplace
Paul KeijzerOctober 5, 2015 I love a good story. I think lessons are driven home so much better if they come through the form of a story that the reader can relate to. With the year already coming to an end, I’ve been going through some interesting articles of people who have made in 2015. … Continue reading 4 Women Entrepreneurs That Will Motivate You
Miranda PaquetJune 16, 2015 Take a minute to think about all the times you’ve been asked to join an email list. Now, think back to when you actually agreed to sign up. What’s the difference? For most people, signing up for a mailing list starts with an excellent customer experience. And there’s a good chance … Continue reading How To Train And Motivate Your Staff To Grow Your Email List
