Turn your B2B newsletter into a high-impact, audience-first lead nurture engine that builds trust and keeps your brand top of mind. Jaina Mistry on July 14, 2025 We’ve all experienced newsletters that are just one promotion after another. Zero personality. No opinions. Nothing to offer. We might even be guilty of sending these. Those … Continue reading The most underrated B2B channel? Your newsletter
July 08, 2025 One of your most valuable assets is the leaders you create BY Andrew Schaap I work in the data center industry, where we’re known for our digital-ready, adaptive infrastructure. Yet one of our most valuable products is actually the leaders we create. Developing leaders is critical for every growing company. For us, it’s … Continue reading One of your most valuable assets is the leaders you create
Human interaction seems to drive conversions, despite the intense focus on AI. Mike Pastore on June 6, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “The Human Marketers Report” from Magnolia and EM Marketing. Click to enlarge. “The Human Marketers Report” from Magnolia and EM Marketing asked marketers … Continue reading These are the marketing activities most likely to convert visitors to prospects
Why ‘head of marketing’ is the most misunderstood title in startups Startups love to give flashy titles to hungry marketers — without mentorship, power or a seat at the table. This costs everyone. May 20, 2025 “Head of marketing” is the non-committal title a startup CEO often gives their early-choice marketing leader. It … Continue reading Why ‘head of marketing’ is the most misunderstood title in startups
Email can be your brand’s most controllable growth lever — if you stop treating it like a last resort. Here’s how to elevate its role. Kath Pay on May 13, 2025 Email isn’t just a communication channel. It’s a behavioral insight engine, a testing lab and a conversion machine, all in a single dashboard. … Continue reading Email is the most misunderstood channel in your digital stack
Without RAG, even the best prompt engineering can’t unlock GenAI’s full potential. Vertesia on May 13, 2025 By now, most marketers have at least dabbled with generative AI (GenAI) tools and large language models (LLMs) like ChatGPT, Claude and Gemini. They’ve heard that their competitors are using the technology to practically create entire campaigns … Continue reading RAG: The most important AI tool marketers have never heard of by Vertesia
Explore the disciplined approach behind today’s most successful influencer campaigns — built on insight, alignment and results. Sam Shennan on May 5, 2025 Long gone are the days of experimenting with influencer marketing. It’s now a proven lever for strategic growth. But outperforming in this space isn’t about jumping on trends or chasing fame … Continue reading The most effective influencer campaigns are built on fit, not fame
Trustworthy brands deliver on promises and live their purpose. See how authenticity and transparency boost consumer confidence. John Premkumar on April 30, 2025 Trust is the most powerful and valuable asset a company has. It directly influences customer loyalty, brand perception and overall business success. With trust, your customers don’t question whether you’ll deliver … Continue reading Brand trust is the most valuable asset your company owns
From LeBron to micro-influencers, not all endorsements hit. Use data — not just gut — to choose the right partners. Shiv Gupta on April 9, 2025 I recently bought a pair of Beats headphones — not because I desperately needed new audio gear, but because LeBron James wears them. Subconsciously, I figured if they … Continue reading Most celebrity endorsements are expensive mistakes
The martech RFP process is long, complex and often flawed. Focus on these key areas to make smarter technology choices. Kristina Kalpokaite on February 13, 2025 Most brands replace their martech tools within five years, according to the most recent MarTech Replacement Survey. chasing better features, integration and ROI. But selecting the right platform … Continue reading Why most martech RFPs fail and how to get vendor selection right
