December 21, 2025 The most important year-end metrics aren’t on your balance sheet
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Most ad agencies are planning for AI, but few are putting it to work
67% of agencies are still in an explorative phase with generative AI. Constantine von Hoffman on December 19, 2025 Source: AIDigital’s The State of AI Maturity Most ad agencies are talking about AI — but few are doing it at scale, according to a AIDigital’s “The State of AI Maturity.” The report … Continue reading Most ad agencies are planning for AI, but few are putting it to work
How to make the most out of your company holiday party
December 14, 2025 How to make the most out of your company holiday party
High prices are souring the holiday cheer for most consumers, AP-NORC poll finds
December 12, 2025 High prices are souring the holiday cheer for most consumers, AP-NORC poll finds
Where Brands See Most Mentions On AI Search Engines
Where Brands See Most Mentions On AI Search Engines by Laurie Sullivan , Staff Writer, December 11, 2025 BrightEdge analyzed tens of thousands of shopping queries using one of its products to decode how ChatGPT, AI Mode, and Google AI Overviews represent brands at each stage of the user journey. Findings are based on analysis … Continue reading Where Brands See Most Mentions On AI Search Engines
The critical move most leaders miss after a crisis
December 09, 2025 The critical move most leaders miss after a crisis
Most teenagers dislike today’s news media and journalists
December 01, 2025 Most teenagers dislike today’s news media and journalists
Preventing Waste: How to Get the Most Out of Your Google Ads Spend
Preventing Waste: How to Get the Most Out of Your Google Ads Spend Adrian Whitby Oct 27, 2025 Running Google Ads can feel like a balancing act—powerful reach on one side, budget wastage on the other. With Google’s AI features making campaign setup faster than ever, the temptation to “set it and … Continue reading Preventing Waste: How to Get the Most Out of Your Google Ads Spend
Most marketers think consumers like AI, few consumers agree.
Marketers may be bullish on AI’s customer experience benefits—but consumers aren’t feeling it, and the disconnect could cost brands their credibility. Constantine von Hoffman on November 21, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. There is an enormous disconnect between marketers’ perceptions of AI’s impact on customer experience … Continue reading Most marketers think consumers like AI, few consumers agree.
10 of the most thought-provoking quotes from the November MarTech Conference
These 10 quotes from the November MarTech Conference really got us thinking about marketing, AI and agents. MarTechBot on November 18, 2025 The November MarTech Conference featured six panel discussions and one keynote presentation, all focused on the theme of AI and agents, and featured speakers from brands such as Cisco, Google, Citrix, Fluency, … Continue reading 10 of the most thought-provoking quotes from the November MarTech Conference
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