Better CX insights start with forced choices. Learn why decision-based surveys outperform ratings in predicting behavior. Chris Robson on March 20, 2025 When it comes to surveys, standard rating scales often fail to predict actual behavior. People may say they are “extremely likely” to do something, but their actions tell a different story. Forcing … Continue reading Why forced choices reveal more customer insights than ratings
Engaged consumers are using generative AI to research purchases, but do they convert? Mike Pastore on March 17, 2025 Adobe’s first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend persisted into 2025. Between Nov. 1, 2024, and Dec. 31, … Continue reading More consumers using genAI tools to research purchases: Adobe
Piling on platforms and tactics may be sabotaging your marketing. See why scaling back may be the smartest move yet. Jaimon Hancock on March 17, 2025 Marketers love shiny new tools, platforms and tactics, each promising greater efficiency, deeper insights or a competitive edge. But more doesn’t always mean better. In some cases, adding … Continue reading How more tools and tactics hurt marketing performance
Humans are the key to AI safety. They must set the policies it runs on and see to it that the policies evolve along with the technology. Constantine von Hoffman on March 13, 2025 AI agents are changing the game for business in general and marketing in particular. While they bring automation and efficiency … Continue reading Smarter AI means bigger risks — Why guardrails matter more than ever
The AI features in HubSpot help users save time and deliver better results. Get a hands-on demo and pro tips to putting them to work for your team. Ali Schwanke on March 6, 2025 We see it all the time — our clients invest in HubSpot but barely tap into its AI capabilities. It’s … Continue reading 4 expert-backed ways to get more from HubSpot AI
How to Drive More High-Quality Leads with Google Ads: A Full Guide Chetan Solanki Mar 6, 2025 Google Ads is one of the most desired channels for generating high-quality leads for most business types. It works on the CPC model, It means the marketer has to pay for each click but the … Continue reading How to Drive More High-Quality Leads with Google Ads: A Full Guide
March 04, 2025 More Americans want to leave the country and live overseas. Many say cost of living is the top reason why BY Grace Snelling Almost half of Americans have considered or plan to move abroad to improve their happiness, according to a Harris poll published today. Specifically, the poll found that four in 10 … Continue reading More Americans want to leave the country and live overseas. Many say cost of living is the top reason why
February 25, 2025 Consumers are connected more than ever before Balance is nonexistent as devices become a greater part of our lives. BY Sowmyanarayan Sampath As an amateur historian, I can say with certainty that technology has never embedded itself into society as rapidly as it has in the last decade. Today’s consumer relationship with technology … Continue reading Consumers are connected more than ever before
February 24, 2025 Why today’s youth need more math, logic, and grammar skills To develop and optimize AI use, our educational system needs to promote these basics. BY Rodrigo Magnago Most ordinary people know little about the calculus, statistics, linear algebra, logic, and programming languages required to design projects and products to leverage artificial intelligence. However, … Continue reading Why today’s youth need more math, logic, and grammar skills
Balatro is about to hook a lot more players now that it’s on Game Pass Eight new crossover decks are also available, including ones for Assassin’s Creed and Fallout. kris holt Mon, Feb 24, 2025 Everyone’s favorite sorta-poker game Balatro is set to cause yet another dip in global productivity levels. The … Continue reading Balatro is about to hook a lot more players now that it’s on Game Pass
