Make paid social profitable with smart platform choices, strong creative, sharp targeting and advanced tactics that amplify ROI. Stephanie Trovato on May 16, 2025 You burned through $ 5K on paid social, and all you got was a trickle of clicks and a mountain of regret. Sound familiar? You’re not alone. Many marketers are … Continue reading 3 ways to get more from your paid social ad spend
May 06, 2025 Social media is more important than you may realize BY Keith Turco The influence of millennials and Gen Z on B2B purchasing decisions is undeniable. As these generations continue moving into leadership roles, their approach to decision making, especially in B2B environments, is shaping how brands leverage various marketing and sales strategies.? While … Continue reading Social media is more important than you may realize
Vendors touching customer data keep pairing up as data becomes more essential in the AI era. Mike Pastore on May 2, 2025 The ongoing battle to clean up, unify and activate data led to another acquisition this week, as Fivetran announced it signed an agreement to acquire Census. With the acquisition, Fivetran now sees … Continue reading More consolidation among data tools, as Fivetran acquires Census
April 28, 2025 Apple juice recall: More than 170,000 bottles of Martinelli’s impacted by fears of potential mold-based toxin BY Grace Snelling Martinelli’s, the apple juice brand that has previously gone viral for its apple-shaped packaging, has issued a voluntary recall of more than 170,000 bottles of juice. The recall comes due to potential patulin contamination. … Continue reading Apple juice recall: More than 170,000 bottles of Martinelli’s impacted by fears of potential mold-based toxin
With shrinking attention spans, traditional newsletters are struggling. Here’s how to shift to smarter, more focused email marketing. Natalie Jackson on April 25, 2025 The way we work has changed significantly in the last five years. Some trends, like the increase in work-from-home flexibility and virtual meetings, let many marketers reclaim time by eliminating … Continue reading Your subscribers are tired and distracted, so give them less and they’ll love you more
Intel confirms layoffs as it tries to ‘make engineers more productive’ An unspecified number of people will lose their jobs as the company looks to cut out middle management. kris holt Fri, Apr 25, 2025 Reuters / Reuters Beleaguered chipmaker Intel has confirmed plans to restructure in a shift that will involve … Continue reading Intel confirms layoffs as it tries to ‘make engineers more productive’
69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack. Constantine von Hoffman on April 23, 2025 B2B marketers want solutions that deliver results, not more tools to add to their martech stack, according to a new survey. The Pipeline360 2025 State of B2B Pipeline Growth Report … Continue reading B2B marketers want results, not more technology
Teens are becoming more worried about the effects of social media More teens say social media is harmful, according to a new report from Pew. karissa bell Tue, Apr 22, 2025 Koren Shadmi for Engadget As lawmakers, regulators call for social media companies to do more to protect the mental health of … Continue reading Teens are becoming more worried about the effects of social media
May 27, 2025 Why your workplace needs more “Gracious Professionalism”? BY Chris Moore When most people think about innovation, they imagine sprints, whiteboards, late nights, and the relentless pace of deadlines. What’s often missing from this image are genuine acts of kindness and empathy—but perhaps they should be at the center.? As the leader of FIRST … Continue reading Why your workplace needs more “Gracious Professionalism”
April 13, 2025 Black Americans express their faith at work more than other racial groups, studies show BY The Conversation Nearly 40% of Black workers feel comfortable talking about their faith with people at work, the highest of any U.S. racial group, our two recent studies found. But they also risk facing religious discrimination. For the … Continue reading Black Americans express their faith at work more than other racial groups, studies show
