The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months by Joe Mandese @mp_joemandese, July 18, 2022 The U.S. ad market contracted 3% in June, marking the first decline since February 2021, according to a MediaPost analysis of data from Standard Media Index’s U.S. Ad Market Tracker. The contraction follows a steady … Continue reading The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months
Masterclass offers US college students three months of access for $1 You’ll need to act quickly if you’re interested, as it’s a one-day only deal. K. Holt @krisholt May 27th, 2022 Masterclass All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. … Continue reading Masterclass offers US college students three months of access for $1
Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites by Laurie Sullivan @lauriesullivan, April 8, 2022 Retailers continue to focus on ecommerce and online offerings — especially when it comes to advertising — but the top retail sites and the areas where brands spent the majority of their budgets … Continue reading Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites
U.S. OTT Ad Spend Reached $4 Billion In 4 Months by Laurie Sullivan @lauriesullivan, (March 29, 2022) Coca-Cola’s over-the-top (OTT) ad spend surpassed $15 million in the past four months. The company spent the most among all the large food and beverage brands on OTT advertising between October 2021 and January 2022. More than half … Continue reading U.S. OTT Ad Spend Reached $4 Billion In 4 Months
Brandon Redlinger — January 10, 2020 300% growth in 15 months – it sounds like a pipe dream for most marketing and sales leaders, but for Snowflake, a cloud data warehousing company based in San Mateo, it was reality. That’s rocketship growth if I’ve ever seen it! The company is known as one of the … Continue reading How This Company Drove 300% Growth in 15 Months
If GDPR’s “manage cookies” forms has taught us anything, it’s that most consumers will simply click “OK.” Greg Sterling on September 23, 2019 The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020, but it won’t be enforced until July. There has been much hand-wringing, anticipation and attempts to dilute the legislation … Continue reading CCPA will take effect in about three months but will consumers really care?
The current state of CCPA preparedness is muddled at best, says a new survey. Greg Sterling on July 1, 2019 Last week the Association of National Advertisers (ANA) strongly reasserted a position it articulated last year in favor of national privacy regulation. The trade organization is also calling for preemption of current and pending state … Continue reading With 6 months to go until CCPA kicks in, confusion and growing uncertainty prevail
Some advertisers are gaining valuable insights from the tool since its release in November, but others aren’t as impressed. Amy Gesenhues on January 29, 2019 In November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the platform one step closer to capturing an overview … Continue reading Two months in, Facebook Attribution gets mixed reviews
Choncé Maddox — January 2, 2019 — January 2, 2019 When I first became a freelancer, I thought the lifestyle was great. I had control over when I worked, but I also had a ton of projects lined up for the month. I’d heard horror stories about how freelancing is feast or famine and I … Continue reading How to Beat Freelance Famine Months
Jim Haudan — December 14, 2018 Follow @jhaudan — December 14, 2018 While I’ve learned many lessons throughout my career, this one is something I always come back to — be wary of the mindset that numbers trump everything else. And that’s why this quote is a favorite of mine: “Not everything that can be … Continue reading How One Company Grew Revenue by $16 Million in 6 Months
