Tag Archives: Monetizing

B2B Block: Most Firms Aren’t Monetizing Content, And Lack Management Tools

B2B Block: Most Firms Aren’t Monetizing Content, And Lack Management Tools by Ray Schultz , Columnist, November 15, 2022 Content is apparently a loss leader in B2B companies. Only 10% monetize their content, while 77% do not and 13% are unsure, according to B2B Content Marketing, a study by the Content Marketing Institute and MarketingProfs, … Continue reading B2B Block: Most Firms Aren’t Monetizing Content, And Lack Management Tools →

Are you effectively monetizing, measuring and maximizing your inbound call volume?

Call Center

Learn how A.I. in call analytics can help you predict caller intent, measure caller tone, and drive more revenue from inbound calls. Marc Sirkin on April 16, 2020 Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms are … Continue reading Are you effectively monetizing, measuring and maximizing your inbound call volume? →

Facebook makes a play for creators with new tools, features for monetizing content

Content Management

The updates aim to help creators earn more and enable advertisers to collaborate on branded content more easily. Taylor Peterson on July 9, 2019 at 1:29 pm In advance of VidCon later this week, Facebook announced Tuesday a new slate of updates designed to provide creators with more opportunities to make money — and attract … Continue reading Facebook makes a play for creators with new tools, features for monetizing content →

Monetizing Intellectual Capital

Effective Peeple

Daniel Burrus — August 26, 2018 Follow @DanielBurrus— August 26, 2018 Your most valuable business asset may not be the raw materials, cash reserves, or even the technology found within your company. It’s the knowledge of the people on your team. Yet, a good number of executives overlook the value of this collective knowledge, commonly … Continue reading Monetizing Intellectual Capital →

Monetizing YouTube: How YouTubers Make Their Money

YouTube for Business

Azreen Azmi — October 18, 2017 — October 18, 2017 How does making money off your passion sounds to you? Pretty good right? Well, what if you can do it in the comforts of your home? No bosses to report to, no deadlines to chase, and no fixed working hours. Sounds like a dream job! … Continue reading Monetizing YouTube: How YouTubers Make Their Money →

Monetizing a Site: Affiliate Marketing Basics

Affiliate Marketing

Cathy Habas — April 4, 2017 — April 4, 2017 How do people fund their blogs? The answer you’re likely to hear over and over again is affiliate marketing. Ready to get a piece of the action? The following overview and key tips should set you in the right direction. What Is Affiliate Marketing? Affiliate … Continue reading Monetizing a Site: Affiliate Marketing Basics →

How Monetizing Your Blog Could Lose You Business

Blogging Monetization

By Danny Hall February 20th, 2017 Advertisements Can Drive Away Visitors And Cannibalize Your Business Placing adverts on the sidebar of your blog seems a good way to earn some extra pounds. But the disadvantages can outweigh the advantages. We all know that the key to a successful SEO campaign is relevant authoritative content, and … Continue reading How Monetizing Your Blog Could Lose You Business →

The future of paid voice search and monetizing the map

Voice Search

Ads are coming to voice search sooner than you think. Columnist Brian Smith discusses what this might mean for local businesses, as well as SEO and SEM professionals. Brian Smith on February 6, 2017 Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. … Continue reading The future of paid voice search and monetizing the map →

Monetizing your digital marketing expertise

Digital Marketing Tools

Columnist Stephan Spencer discusses how you can use SEO and online marketing knowledge to build assets that make money for you, rather than having all the gains go to your clients. Stephan Spencer on December 15, 2016 I have a theory: the best SEO practitioners in the world are not consultants helping their clients … Continue reading Monetizing your digital marketing expertise →

Why Monetizing Your Blog Posts is the Wrong Idea if You Own a Business

Blogging Mistakes

by Lacy Boggs June 3, 2016 Follow @blogspiration42June 3, 2016 A student in the private Facebook community for Content Intelligence Academy (née Blogstorm) recently asked about monetizing her blog posts, and shared a link to one she had done as an example. And so I asked her how well it was converting for her — … Continue reading Why Monetizing Your Blog Posts is the Wrong Idea if You Own a Business →