The AI-powered campaign type lets brands serve ads alongside ‘the most relevant and engaging’ video content on YouTube. Danny Goodwin on October 16, 2023 YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.” How it works. Using, … Continue reading New YouTube ad package helps brands capture cultural, sports moments
In Downbeat Moments, Clever Campaigns Are Irresistible by Sarah Mahoney @mahoney_sarah, January 3, 2023 Last year wasn’t the cheeriest, and at times, it felt like 300% of my stories for Marketing Daily started with phrases like “With declining sales” or “market turmoil.” Imagine my delight, then, when my Top 10 most-read stories for the year … Continue reading In Downbeat Moments, Clever Campaigns Are Irresistible
By Shirley Romig August 28, 2022 I have uncanny timing in switching industries right before a crisis. Over the past 20 years, I’ve learned that careers are like roller coasters: There will be highs and lows, and none of them are permanent. What shapes how we feel during this crazy ride is … Continue reading Why economic downturns are the ideal moments to take a risk
Data and creativity are key to delivering meaningful personalized marketing experiences. Chris Wood on October 21, 2021 “Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at … Continue reading Using personalization to create marketing moments
Brent Morrison — January 15, 2019 — January 15, 2019 Where do you have your best ideas? Is it right before you fall asleep? Are you a shower-thinker? I come up with my best ideas when I’m out taking a walk. Why is that? Whatever your answer, it’s not by accident. Losing focus and ridding … Continue reading Why Moments of Boredom Can Give Your Creativity a Boost
Garry Grant — October 14, 2018 Follow @seoinc — October 14, 2018 What are Micro Moments? Micro Moments are, according to Google, “intent-rich moments when a person turns to a device to act on a need – to know, go, do, or buy.” The four types of Micro Moments you need to focus on throughout … Continue reading What are Micro Moments? How Micro Moments Work With User Intent
Personal Branding Blog — November 20, 2017 — November 20, 2017 Social media is the main form of communication for brands and their audiences. People use their networks to leave feedback, search for information, make a purchase, and share what they had found with others. Twitter is still at the top of the social engagement … Continue reading How Twitter Moments Can Grow Your Brand Visibility
With the holiday shopping frenzy fast approaching, contributor Rohit Gupta discusses why brands need to hone their personalization efforts and focus on the moments that shape a consumer’s shopping experience. Rohit Gupta on November 8, 2017 The holiday shopping season has long been synonymous with chaos, crowds and mass appeal. In fact, some might … Continue reading Taking in the moments: How holiday shopping can help retailers reshape their personalization strategies
Carrie Majewski — October 27, 2017 Follow @Carrie_Majewski — October 27, 2017 moritz320 / Pixabay In 2016, I had the opportunity to hear Steve McClatchy, author of “Decide” and featured keynoter, speak at a business leadership conference. For those of you who haven’t read his best-selling book, McClatchy contends that essentially all the work and … Continue reading Drowning in Mindless To-Dos? Carve Time for Moments of Inspiration
Maren Hogan — August 23, 2017 Follow @marenhogan — August 23, 2017 mintchipdesigns / Pixabay The other day I was looking through a bunch of old photos in my attic. I cringed at my poofy short 80s hair and laughed when I looked at my first pair of bifocals (yes, I had bifocals at 10, … Continue reading 4 Cringe-Worthy Career Moments (And What I Learned)
