Tag Archives: Moments

Taking in the moments: How holiday shopping can help retailers reshape their personalization strategies  

With the holiday shopping frenzy fast approaching, contributor Rohit Gupta discusses why brands need to hone their personalization efforts and focus on the moments that shape a consumer’s shopping experience. Rohit Gupta on November 8, 2017   The holiday shopping season has long been synonymous with chaos, crowds and mass appeal. In fact, some might … Continue reading Taking in the moments: How holiday shopping can help retailers reshape their personalization strategies  

Drowning in Mindless To-Dos? Carve Time for Moments of Inspiration

Carrie Majewski — October 27, 2017 Follow @Carrie_Majewski — October 27, 2017 moritz320 / Pixabay In 2016, I had the opportunity to hear Steve McClatchy, author of “Decide” and featured keynoter, speak at a business leadership conference. For those of you who haven’t read his best-selling book, McClatchy contends that essentially all the work and … Continue reading Drowning in Mindless To-Dos? Carve Time for Moments of Inspiration

5 Face-On-Keyboard Moments All SaaS Customer Support Agents Can Relate To

Scott Baker — March 8, 2017 — March 8, 2017 There’s no doubt that Customer Support is a noble profession. The entire goal of SaaS Customer Support is helping people be successful, teaching them new skills, and solving their problems. When confused customers reach out with problems they can’t figure out, it feels great to … Continue reading 5 Face-On-Keyboard Moments All SaaS Customer Support Agents Can Relate To

Twitter Moments For Brands: A Quick ‘How To’ Guide

Sahail Ashraf — January 28, 2017 Follow @Talcontent— January 28, 2017 Twitter has been busy recently. New longer tweets are now available and the platform is getting stronger and stronger. Twitter Moments could well be the biggest ‘undiscovered’ or underused feature on the platform right now. Brands are seemingly aware of it, but still aren’t, … Continue reading Twitter Moments For Brands: A Quick ‘How To’ Guide

The evolution of the customer journey in 2017: Optimizing moments that matter

As the customer journey becomes increasingly fragmented, columnist Jim Yu takes a look at how marketers can capitalize on the micro-moments and serve up targeted content at just the right time across multiple channels. Jim Yu on January 10, 2017    Tracking the customer’s journey through a sales funnel, website user path, or any other … Continue reading The evolution of the customer journey in 2017: Optimizing moments that matter