Tag Archives: Models

Large Language Models Have A Unique Voice That Technology Can Detect

Large Language Models Have A Unique Voice That Technology Can Detect by Laurie Sullivan , Staff Writer @lauriesullivan, May 31, 2024 Artificial intelligence (AI) has come under fire lately, whether it is OpenAI’s technology mimicking the voice of Scarlett Johansson or concerns around voice selection processes, or copyright content infringement for audio, video and text.   … Continue reading Large Language Models Have A Unique Voice That Technology Can Detect

Why local, fine-tuned models are the near future of the AI workflow

Here’s how fine-tuned AI models can revolutionize marketing workflows by providing focused intelligence tailored to your requirements. Chris Robson on May 31, 2024   For many people, ChatGPT is synonymous with generative AI. It was certainly the platform that captured the world’s attention. Even today, many people haven’t ventured further than the comfortable chat-based interface … Continue reading Why local, fine-tuned models are the near future of the AI workflow

Persuade Me: AI’s Large Language Models Become Persuasive

Persuade Me: AI’s Large Language Models Become Persuasive by Laurie Sullivan , Staff Writer @lauriesullivan, April 11, 2024 As Google continues to roll out new products and features wrapped in artificial intelligence, one artificial intelligence (AI) startup gaining traction keeps talking about how its large language models have become more persuasive. New research from Anthropic posted … Continue reading Persuade Me: AI’s Large Language Models Become Persuasive

Thanks to generative AI, advertising’s business models will be reinvented

March 17, 2024 Thanks to generative AI, advertising’s business models will be reinvented Agencies must embrace the opportunity to transform their revenue model. Value-based pricing could be a good option. BY Jeremy Lockhorn Advertising and disruptive technologies. In many ways, you can’t have one without the other. In past years, disruptive technology meant programmatic media buying, … Continue reading Thanks to generative AI, advertising’s business models will be reinvented

Mozilla’s Future In Chatbots, Large Language Models

Mozilla’s Future In Chatbots, Large Language Models by Laurie Sullivan , Staff Writer @lauriesullivan, November 17, 2023 Saoud Khalifah, founder of Fakespot and director at Mozilla, hacked through his teenage years, worked as a software engineer at companies like Goldman Sachs, and eventually built a data analytics company that uses artificial intelligence (AI) to identify fake reviews, unreliable … Continue reading Mozilla’s Future In Chatbots, Large Language Models

Congress is reportedly limiting staff use of AI models like ChatGPT

Andrew Tarantola   @terrortola For a product that its own creators, in a marketing pique, once declared ā€œtoo dangerousā€ to release to the general public, OpenAI’s ChatGPT is seemingly everywhere these days. The versatile automated text generation (ATG) system, which is capable of outputting copy that is nearly indistinguishable from a human writer’s work, is … Continue reading Congress is reportedly limiting staff use of AI models like ChatGPT

How to scale the use of large language models in marketing

Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what’s ahead. Angel NiƱofranco on May 18, 2023 Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to understand the technology and how it … Continue reading How to scale the use of large language models in marketing