Tag Archives: Models

Persuade Me: AI’s Large Language Models Become Persuasive

Persuade Me: AI’s Large Language Models Become Persuasive by Laurie Sullivan , Staff Writer @lauriesullivan, April 11, 2024 As Google continues to roll out new products and features wrapped in artificial intelligence, one artificial intelligence (AI) startup gaining traction keeps talking about how its large language models have become more persuasive. New research from Anthropic posted … Continue reading Persuade Me: AI’s Large Language Models Become Persuasive →

Thanks to generative AI, advertising’s business models will be reinvented

March 17, 2024 Thanks to generative AI, advertising’s business models will be reinvented Agencies must embrace the opportunity to transform their revenue model. Value-based pricing could be a good option. BY Jeremy Lockhorn Advertising and disruptive technologies. In many ways, you can’t have one without the other. In past years, disruptive technology meant programmatic media buying, … Continue reading Thanks to generative AI, advertising’s business models will be reinvented →

Mozilla’s Future In Chatbots, Large Language Models

Mozilla’s Future In Chatbots, Large Language Models by Laurie Sullivan , Staff Writer @lauriesullivan, November 17, 2023 Saoud Khalifah, founder of Fakespot and director at Mozilla, hacked through his teenage years, worked as a software engineer at companies like Goldman Sachs, and eventually built a data analytics company that uses artificial intelligence (AI) to identify fake reviews, unreliable … Continue reading Mozilla’s Future In Chatbots, Large Language Models →

Congress is reportedly limiting staff use of AI models like ChatGPT

Andrew Tarantola   @terrortola For a product that its own creators, in a marketing pique, once declared “too dangerous” to release to the general public, OpenAI’s ChatGPT is seemingly everywhere these days. The versatile automated text generation (ATG) system, which is capable of outputting copy that is nearly indistinguishable from a human writer’s work, is … Continue reading Congress is reportedly limiting staff use of AI models like ChatGPT →

How to scale the use of large language models in marketing

Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what’s ahead. Angel Niñofranco on May 18, 2023 Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to understand the technology and how it … Continue reading How to scale the use of large language models in marketing →

Amazon Ads Advances DSP Machine-Learning Models

Amazon Ads Advances DSP Machine-Learning Models by Laurie Sullivan  @lauriesullivan, April 28, 2023 On the heels of its earnings report Thursday, Amazon Ads has developed more advanced machine-learning models and optimized campaign-control systems to enhance bidding and pacing decisions for the Amazon DSP. Neal Richter, director of Amazon DSP Technology, believes that “every percentage point of improvement … Continue reading Amazon Ads Advances DSP Machine-Learning Models →

Best Cloud Deployment Models and its Definition

Best Cloud Deployment Models and its Definition Prabin Singh Thakuri / 21 Apr 2023   What is Cloud Deployment Model? In simple terms, “Cloud” indicates the internet, and ‘computing’ includes the systems and infrastructure that allow computers to run, build, deploy, or interact with the information. Instead of hosting systems, infrastructure, applications on your hard … Continue reading Best Cloud Deployment Models and its Definition →