Mobile Advertising’s Lagging Indicators by Joe Mandese @mp_joemandese, September 29, 2022 At a time when the ad industry’s leading economists and forecasters are rethinking the concept of the media “line items” they used to calculate ad spending and growth, it’s interesting that none of them have one for “mobile.” That’s because mobile is not really … Continue reading Mobile Advertising’s Lagging Indicators
Mobile Targeting For SpudLove Organic Potato Chips Boosts Sales by Steve Ellwanger , September 23, 2022 There’s very little “white space”—areas of opportunity—in the salty snacks category. The organic potato chip is, however, one of those opportunities. Family-owned and founded in 2019, SpudLove Snacks says it’s the only brand of organic potato chips in the … Continue reading Mobile Targeting For SpudLove Organic Potato Chips Boosts Sales
Mobile Location Data Fuels Mass Surveillance By Police, Watchdog Reports by Wendy Davis , Staff Writer @wendyndavis, September 1, 2022 Earlier this month, Federal Trade Commission member Alvaro Bedoya spoke of a “large, unregulated market” for location data. “In 2022, our geolocation technology is not under control,” he warned. The digital rights group Electronic Frontier Foundation … Continue reading Mobile Location Data Fuels Mass Surveillance By Police, Watchdog Reports
Mobile gaming ad spend is 3.2 times bigger than console. Chris Wood on July 28, 2022 This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $ 120 … Continue reading Mobile leads growth in the expanding in-game advertising industry
Top Mobile Ad Formats for Display Advertising Campaigns in Mobile Apps Archit Jain / 08 Jul 2022 Mobile ads are significant for advertisers because of which app publishers are immensely focused on their app monetization techniques. However, knowing the right ad format that suits the particular ad or communicates well with the audience is … Continue reading Top Mobile Ad Formats for Display Advertising Campaigns in Mobile Apps
7 Email Marketing Mistakes Killing Your Mobile Conversion Rate [Infographic] How To Create A Losing Mobile Email Campaign Social Media Today, Tuesday, June 28, 2022 Are you struggling to achieve success with your email marketing strategy? Are you making mistakes that result in a lack of conversions for mobile users? The team from Reach … Continue reading How To Create A Losing Mobile Email Campaign
The tactics, technologies and strategies you need to connect with customers where they are — their smartphones. Jacqueline Dooley on May 13, 2022 Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive … Continue reading Why we care about mobile marketing: A guide for marketers
A global study by advertising platform Innovid shows CTV leading mobile for the first time in video ad impressions. Kim Davis on May 11, 2022 CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report … Continue reading CTV overtakes mobile for global ad impressions
9 Things to Consider When Integrating a Payment Gateway Into Your Mobile App Albert Smith / 12 Apr 2022 With the use of mobile phones and different applications, people now look forward to making payments to various vendors. If you want to develop an eCommerce financial app, it is quite important to integrate a … Continue reading 9 Things to Consider When Integrating a Payment Gateway Into Your Mobile App
With the release mobile marketers can automate Apple Search Ads strategies. Chris Wood on April 13, 2022 Today, app marketing company ironSource announced it has released the Luna Search Ads platform for general availability. Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns. What it does. When marketers promote an app, Luna … Continue reading IronSource launches new ad platform for app-focused mobile campaigns
