by Kari Pritchard April 30th, 2015 3 Sometimes when we get caught up in a project, it can be easy to turn a blind eye to common mistakes. When it comes to your website, mistakes are definitely something you’ll want to avoid. Especially obvious ones. That’s why we’ve created this infographic to help you … Continue reading 5 Common Digital Marketing Mistakes That Cost You Money
Dale HarleyApril 29, 2015 One of the most important elements of any paid search campaign is the ad copy. With all of the proper keyword targets you can add, great bidding strategies you can think of, and tight geo targeting or day parting, copy can still make or break an otherwise great campaign’s efforts. No … Continue reading The PPC Copy Mistakes That Are Costing You Money
Ricardo CasasApril 29, 2015 So you’ve created a profile on LinkedIn. Then you copied the “About Us” from your website and uploaded your logo. And you think you are ready to start promoting your business on this professional networking site that has over 347 million users. Right? Not quite. There are a few things you … Continue reading LinkedIn Tips: 5 Big Mistakes You Must Stop Doing
Heidi SchmidtApril 28, 2015 Search engine optimization. You’ve heard of it (you probably refer to it as “SEO”), you know its important, but it never seems to get the attention it deserves when it comes to website redesigns. More often than not, web design companies look at pages, look at the on page copy, determine … Continue reading 5 SEO Mistakes to Avoid During Your Next Website Redesign
Erin SaginApril 27, 2015 This year, the number of global mobile device users officially surpassed desktop users. Pretty exciting, huh? Welp, not necessarily for us paid search marketers… …unfortunately, this graph shows the devastating truth: the average PPC advertiser is seeing significantly lower search conversion rates on mobile devices than tablets or desktops. Given these … Continue reading Tackling the 3 Biggest Mobile Advertising Mistakes in Your PPC Account
Jomer GregorioApril 22, 2015 Pay-Per-Click (PPC) marketing is undoubtedly one of the best digital marketing tools every business owner should have in their marketing arsenal, just like what 88% of respondents in a previous SEOMoz industry survey are doing. Although natural search traffic through SEO still tops the traffic generation pack, PPC can generate as … Continue reading Top 8 PPC Marketing Mistakes to Avoid (Infographic)
Anna BennettApril 21, 2015 Pinterest is not about pushing your products For many marketing departments one of the big challenges they have with Pinterest is that it is an indirect marketing vehicle vs. a direct marketing vehicle. What that means is on Pinterest you gather a large flock of followers first, many of whom will … Continue reading The Biggest Pinterest Mistakes You Don’t Know You’re Making
Emily RussenApril 20, 2015 The recruitment process is generally thought of as applicants competing to get hired by an employer. This is usually the case, but there is another competition occurring behind the scenes: Employers facing off against one another to attract top talent. The last thing any company wants to do is lose a … Continue reading 4 Mistakes You Make In The Race To Recruit Top Talent
Kathy DamApril 17, 2015 With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create. Users can join industry-specific … Continue reading 7 Social Media Marketing Mistakes to Avoid With LinkedIn
Adam RoselandApril 16, 2015 If you’ve poked around on the internet at all about what a small business needs in order to be successful, you already know that you need a functional blog. Knowing that you need one, however, doesn’t necessarily make it easy to get one up and running or to keep one regularly … Continue reading Beware of the Business Blogging Mistakes
