Carly McCrory — December 17, 2019 Search Engine Optimization. What a buzz word. Most people have heard of it, some marketers may have dabbled in it, but there are very few people with a true understanding of what a real SEO strategy entails. “But Carly, SEO is basic stuff,” you may say. “I know about … Continue reading What You’re Probably Missing From Your SEO Strategy
Bretton Putter — August 9, 2019 Follow @brettonputter — August 9, 2019 LoggaWiggler / Pixabay Defining your purpose Why does your organization exist? To make a profit, sure. That could be said of every other company on the planet. But what are the deeper reasons for its existence? What, other than competing for market share … Continue reading Purpose Beyond Profit: What Culture-Driven Leaders Know That Everyone Else Is Missing
Candice Harwood — July 31, 2019 — July 31, 2019 The other day, I was walking out and about. I had just gotten a sandwich for lunch, and I was contemplating all the awesome leads that were coming through my PPC accounts when I ran into an old friend and his dog. They were terrified … Continue reading The Case of the Missing Leads (Solved with Cross-Device Optimization!)
Eric Termuende — June 4, 2019 — June 4, 2019 Long gone are the days where we simply checked in and checked out of work. With the average American working 47 hours a week, and many working over 50, work isn’t just something we do, it is an indicator of who we are, who we … Continue reading The 3 Things Your Job Description is Missing
Targeting methods have moved beyond keywords and SMBs should now be interacting with potential customers alongside their entire purchase cycle. Kenneth Andrew on May 9, 2019 As a small or medium sized business owner, you have been rocking it at PPC lately. You’ve got a few different campaigns running, you’ve developed a solid list of … Continue reading If you’re not remarketing keywords, you’re missing out
Janet Fouts — April 9, 2019 Follow @jfouts — April 9, 2019 In a recent report from the Harvard Business School (The Caring Company) less than 25% of employers say that being a caregiver impacts the performance of employees. Wow, that’s simply obtuse when over 80% of employees surveyed said that caregiving had impacted … Continue reading Employee Benefits Programs Missing the Mark?
Choncé Maddox — November 20, 2018 freeGraphicToday / Pixabay Missing a deadline is a freelancer’s worst nightmare. Meeting deadlines ensure the workflow keeps moving smoothly and it also keeps clients happy. However, every once and a while, even the most efficient freelancer can miss a deadline. This tends to happen often around the holiday … Continue reading How Freelancers Can Avoid Missing Deadlines Over the Holidays
The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience. Robin Kurzer on August 17, 2018 A new report from Salesforce and Publicis.Sapient shows that marketers are missing opportunities to engage with customers who are pulling out their phones while they’re shopping in store. The Shopper-First Retailing Report includes … Continue reading Report: Marketers are missing mobile opportunities to reach customers in store
Implementing automated bids from the engines doesn’t mean advertisers can forget about bid management. Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be done by automated systems driven by artificial intelligence (AI) and machine learning (ML). One task … Continue reading If you’re not updating ROAS and CPA targets frequently, you’re missing out
Adam Oldfield — May 10, 2018 Follow @force24 — May 10, 2018 A recent article on Forbes.com revealed that B2B customers progress more than 70% of the way through the decision-making process before engaging a sales representative. For many organisations, this will have made for a frightening read. And the immediate, almost knee-jerk reaction, will … Continue reading Overcoming the B2B Conversion Hurdle – What Are Digital Marketers Missing?
