by Oren Netzer, Op-Ed Contributor, August 11, 2016 Part 1 and Part 2 of this series examined how bidding directly on long-tail keywords improved all front-end metrics, including click-through rates, cost per click and average position. Part 3 examined how adding long-tail keywords increases overall impression share. In this fourth and final installment, the analysis examines how bidding directly … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part IV
by Kevin BeasleyAugust 10, 2016 In today’s global market, companies routinely face obstacles when attempting to broker sales in different languages. Differing currencies can create sales headaches, but language barriers can be an even greater impediment to securing agreements. Fortunately for us humans, our computer colleagues have been speaking the same language for decades, and … Continue reading Why Electronic Data Interchange is a Missed Opportunity for the Mid-Market
by Oren Netzer, Op-Ed Contributor, July 19, 2016 Part 3 of this series examines whether the impressions and clicks generated by long-tail keywords are incremental to the impressions and clicks already being driven by the pre-existing keywords, or whether they are at the expense of the pre-existing keywords. In other words, are you creating … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part III
by Oren Netzer, Op-Ed Contributor, June 27, 2016 Part I of this series showed how bidding directly on mid-tail and long-tail Exact match keywords can significantly improve click-through rates, average position and cost per click. The study revealed that this is likely due to a better match between user intent (as expressed through the search … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part II
by Oren Netzer, Op-Ed Contributor, June 22, 2016, 2:22 PM Long-tail keywords represent 70%-80% of search query volume. Because of the complexity involved in targeting them directly, search marketers have historically resorted to targeting long-tail keywords using phrase match or broad-match modified (BMMs) keywords. Marketers often ask whether bidding on Phrase matches and Broad Match … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part I
by David Niles, , Op-Ed Contributor, April 14, 2016 Back in the golden age of advertising, immortalized in “Mad Men”, creative shops had more data and customer research at their fingertips than did their clients. Those days are over. Clients are now swimming in data about their customers but need help processing it. Creative agencies … Continue reading Advertising Firms + Big Data = Missed Opportunities
by Rupert Adam April 7, 2016 Follow @emailcenterApril 7, 2016 Are you missing out on some easy wins with your email marketing? Here’s what we believe are the top opportunities missed by most email marketers. Retargeting The highest converting emails you send will probably be those to recent visitors to your site that didn’t buy. … Continue reading The Missed Opportunities of Email Marketing
by Mark Nicholson March 5, 2016March 5, 2016 Marketers continue to miss out on an enormous opportunity for growth. Many buy into content strategy and inbound marketing, but they’re often overlooking how significant SEO is to their overall success. All too often left to a developer or marketing function that claims to ‘get it’; it’s … Continue reading Where Digital Marketing Fails – Missed Opportunity For Growth
by Adam Wisniewski February 2, 2016February 2, 2016 The post-holiday months are challenging for online retailers. Consumers reach self-imposed spending limits, hit rapid clearance sales ahead of the New Year, or may be simply tired of shopping. A certain amount of customer lethargy after the holidays is to be expected, but online retailers have valuable … Continue reading How Ecommerce Companies Can Reengage Missed Sales in Q1
Pam McBrideOctober 7, 2015 Social media marketing is a fast-paced industry. With new tools, techniques and best practices constantly bombarding your inbox and feeds, it can be tough to decide where to put your efforts. In order to stay afloat, however, you don’t need the latest bells and whistles – you just need to stick … Continue reading Top 7 Missed Opportunities in Social Media Marketing
