Tag Archives: Missed

3 ways to improve link equity distribution and capture missed opportunities

You’ve worked hard to accumulate as much link equity as possible from external sources, but is your internal linking structure diluting that equity? Columnist Chris Long details how to reclaim your lost link value. Chris Long on September 25, 2017   There’s a lot of talk about link building in the SEO community, and the … Continue reading 3 ways to improve link equity distribution and capture missed opportunities

Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part IV

by Oren Netzer, Op-Ed Contributor, August 11, 2016 Part 1 and Part 2 of this series examined how bidding directly on long-tail keywords improved all front-end metrics, including click-through rates, cost per click and average position. Part 3 examined how adding long-tail keywords increases overall impression share. In this fourth and final installment, the analysis examines how bidding directly … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part IV

Why Electronic Data Interchange is a Missed Opportunity for the Mid-Market

by Kevin BeasleyAugust 10, 2016 In today’s global market, companies routinely face obstacles when attempting to broker sales in different languages. Differing currencies can create sales headaches, but language barriers can be an even greater impediment to securing agreements. Fortunately for us humans, our computer colleagues have been speaking the same language for decades, and … Continue reading Why Electronic Data Interchange is a Missed Opportunity for the Mid-Market

Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part III

by Oren Netzer, Op-Ed Contributor, July 19, 2016   Part 3 of this series examines whether the impressions and clicks generated by long-tail keywords are incremental to the impressions and clicks already being driven by the pre-existing keywords, or whether they are at the expense of the pre-existing keywords. In other words, are you creating … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part III

Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part II

by Oren Netzer, Op-Ed Contributor, June 27, 2016 Part I of this series showed how bidding directly on mid-tail and long-tail Exact match keywords can significantly improve click-through rates, average position and cost per click. The study revealed that this is likely due to a better match between user intent (as expressed through the search … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part II

Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part I

by Oren Netzer, Op-Ed Contributor, June 22, 2016, 2:22 PM Long-tail keywords represent 70%-80% of search query volume. Because of the complexity involved in targeting them directly, search marketers have historically resorted to targeting long-tail keywords using phrase match or broad-match modified (BMMs) keywords. Marketers often ask whether bidding on Phrase matches and Broad Match … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part I

Advertising Firms + Big Data = Missed Opportunities

by David Niles, , Op-Ed Contributor, April 14, 2016 Back in the golden age of advertising, immortalized in “Mad Men”, creative shops had more data and customer research at their fingertips than did their clients. Those days are over. Clients are now swimming in data about their customers but need help processing it. Creative agencies … Continue reading Advertising Firms + Big Data = Missed Opportunities