Tag Archives: MicroMoments

Micro-Moments: What They Are and How to Use Them

Bonnie Harris — August 20, 2019 Follow @waxmarketing — August 20, 2019 In the age of digital assistance, consumers plan before they experience, even if only for a moment. They want to know as much as they can about what they’ll be getting into and minimize unwanted surprises. Google reports that 91% of mobile users … Continue reading Micro-Moments: What They Are and How to Use Them →

2018 Email Marketing Forecast: Data, Micro-Moments, and Intelligence

Email Marketing

Kristen Dunleavy — September 6, 2017 Follow @KristenWritesIt — September 6, 2017 pixel2013 / Pixabay What will email marketing look like next year? We think it will be more data-driven, it will increasingly hone in on micro-moments and that content will be smarter than ever. Here’s a deeper dive into those predictions: Campaigns will become … Continue reading 2018 Email Marketing Forecast: Data, Micro-Moments, and Intelligence →

Micro-moments and beyond: Understanding and optimizing for consumer intent

Consumer Engagement

Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer’s path to purchase. Thomas Stern on October 31, 2016 Google introduced the concept of micro-moments over a year ago, and since then, the company has consistently published supporting information as … Continue reading Micro-moments and beyond: Understanding and optimizing for consumer intent →

Five ways marketers can win in mobile-first micro-moments

Mobile Marketing

Everyone wants to achieve mobile success, but how do you go about it? Contributor Brian Solis shares analysis of Google’s advice on how marketers can take advantage of micro-moments. Brian Solis on August 3, 2016 Mobile has changed the game, and marketers have to change with it. Consumers aren’t just mobile-first, they’re pushing to become … Continue reading Five ways marketers can win in mobile-first micro-moments →

The importance of micro-moments: The mobile customer journey

Mobile Engagement

Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition. Jim Yu on June 15, 2016 According to eMarketer, global mobile ad spend is expected to double from $100 billion in 2016 to nearly $200 billion in 2019 — accounting for over 70 percent of digital ad spend worldwide. … Continue reading The importance of micro-moments: The mobile customer journey →

The Growth of Micro-Moments and “Near Me” Searches

Search Engine Optimization

by Jonathon Byrd May 14, 2016May 14, 2016 What are micro-moments? Google has defined them as the everyday digital search queries submitted by consumers (e.g., the “how do I,” “where can I find,” “I want to buy,” or “I want to do” queries). Why are these so important to digital marketers? Although small in nature, … Continue reading The Growth of Micro-Moments and “Near Me” Searches →

How To Implement Micro-Moments Into Your Video Strategy

Video Marketing

by Beth Romelus December 28, 2015December 28, 2015 What are micro-moments? Micro-moments are the moments when a consumer looks outside of their personal space into their mobile device to learn, explore, or buy something new. Brands that take the time to understand their target consumer’s micro moments have benefited from their attention, loyalty, and money. … Continue reading How To Implement Micro-Moments Into Your Video Strategy →