Liz Papagni — August 1, 2018 Follow @mrktgworx — August 1, 2018 Marketers dropped the ball with Millennials, and they know it. Now that Generation Z is in charge of their own wallets, marketers are determined to correct past mistakes. Born from anywhere in the mid-90’s to the mid-2000’s, this generation wields 25.9% ($ 44 … Continue reading 4 Things to Know About the Future of Social Media for Gen Z
Sahail Ashraf — July 31, 2018 — July 31, 2018 We strongly believe that any brand can have a useful and fun presence on social media. Brands are often so confident that they can do this that they use in-house staff. And a lot of that confidence is derived from knowing that their business works … Continue reading Unlikely Brands That Are Smashing Social Media
Vector Media Uses Social Influencers To Boost OOH, Experiential Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, July 25, 2018 Vector Media, known for its digital and static out-of-home, as well as experiential advertising, has developed a business model to pull social influencers into the mix, thereby extending the life of campaigns. Jim MacCurtain, Chief … Continue reading Vector Media Uses Social Influencers To Boost OOH, Experiential Campaigns
Brett McIntyre — July 25, 2018 Follow @216Marketing — July 25, 2018 A modern applicant most likely about their personal, social and even professional lives stashed away on one or more social media platforms. This is just the reality of modern life. People – often unthinkingly – post the minutest details of their lives on … Continue reading The Dangers Of Doing Your Own Social Media Background Checks
Candace Huntly — July 25, 2018 Follow @SongBird_TO — July 25, 2018 We hear so much about strategies for running a successful social media strategy, but how are you supposed to run that strategy if you don’t get started properly? Before you can get to the day-to-day successes, you need to set yourself up. Here … Continue reading Social Media… Where To Start?
Kati Catalogna — July 25, 2018 — July 25, 2018 From the revolutionary Tasty videos to the recent roll-out of Instagram TV, video as a social media marketing tactic has become, “the new black.” The mad rush of businesses incorporating videos into their digital marketing and advertising strategies may have you in a panic, but … Continue reading How to Incorporate Video into Your Social Media Marketing Strategy
Miranda Marquit — July 21, 2018 — July 21, 2018 Pixelkult / Pixabay When promoting your business online, sometimes it makes sense to use an influencer for your social media campaign. There are plenty of influencers out there who can provide you with a chance to get your brand in front of new audiences and … Continue reading How to Choose the Right Influencer for Your Next Social Media Campaign
Tobin Lehman — July 18, 2018 Follow @gonewnorth — July 18, 2018 Pixelkult / Pixabay Is the era of “free” social media marketing dead? It seems so, but here is the guide to the new reality. Organic Social Media is Dead Yes, it’s true. Organic reach on social is getting harder and harder. Facebook reach … Continue reading Is Organic Social Media Dead?
Disha Dinesh — July 19, 2018 Follow @Disha_Dee — July 19, 2018 Why Twitter? Twitter is not popular among startups and small businesses that are hard-pressed for resources. But Twitter continues to remain the smartest place to connect with people who are not your friends. The social platform says it helps you meet people interesting … Continue reading 5 Social Media Tools to Productively Engage Your Twitter Followers
Yasmin Bendror — July 18, 2018 Follow @yasminbendror — July 18, 2018 “Why should my business be on social media? I do feel it’s important, but is it really that important? or “It’s so much work. I don’t know where to begin.” Does this sound familiar? I hear this so often and just recently had … Continue reading Top Benefits of Using Social Media for Business
