We all want to be known, liked and appreciated. And when someone uses our name, it means something. We get hooked. We feel like that person knows us, likes us and appreciates us. If you’re tracking with me so far, then this shouldn’t come as a shock: You sell more when you can use someone’s name and a personalized, 1-on-1 approach.
Meet LinMailPro: LinkedIn Messaging on Steroids
And when it comes to LinkedIn, there’s a new tool out there that lets you send those types of personalized, 1-on-1, direct messages to hundreds of your existing connections automatically. It’s called LinMailPro, and it’s a Google Chrome browser add-on that works in concert with your efforts over on LinkedIn. LinMailPro was created by a guy named Laurie Tubb who lives in the United Kingdom.
Watch this video to see how it works:
I’ve talked before about what goes into an irresistible LinkedIn invite or message, and LinMailPro has become a very effective delivery vehicle for it.
In short, LinMailPro allows you to send a personal, 1-on-1 message to hundreds of your 1st degree LinkedIn connections on autopilot. You simply identify (from within your existing connection list) whom you want to send to send the personal message to, type in the message you want to send, and include (via some simple text commands) whether or not you want to use each person’s first or last name in your note. Then you hit “send,” and LinMailPro does the rest.
Cost vs. Benefit
With a price tag of $ 35.00 to $ 50.00 per month, it isn’t cheap, but in the time I’ve used it, LinMailPro has been very effective. For example, I wrote a blog post all about how Real Estate Agents can use LinkedIn. When I wanted to promote that post, I used LinkedIn’s “tag” feature inside my existing connections to identify and tag all the Real Estate professionals I was already connected with. I then used LinMailPro to send hundreds of real estate agents a personalized, 1-on-1 LinkedIn Message along the lines of, “Hi (Name), hope you’re doing well! Thought you’d find this new post on how real estate agents like yourself can use LinkedIn to find more clients and leads helpful. Here’s a link: (link to the blog). Excited to hear what you think! – John Nemo” That was it.
Remember: Tools Can’t Replace Strategy!
And the key here is to realize that I was not asking those people for anything. Instead, I was giving them something of value and something targeted toward their specific interests, industry and/or business goals. See how this works? If you buy LinMailPro and just use it as a mass-email tool to spam prospects with irrelevant or un-asked for sales offers, you won’t have any success. Instead, follow the specific formula I teach during my free trainings onhow to sell on LinkedIn and watch your engagement (and thereby, leads, clients and revenue) soar as a result. Give it a shot and let me know what you think!
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