Tag Archives: Media

Back to basics: Measuring your social media efforts with unique acquisition channels

Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of conversion. Alan K’necht on December 4, 2018   Most organizations are spending a considerable amount of money and resources on their social media marketing efforts. These efforts generally take the form of three types of effort – organic, paid … Continue reading Back to basics: Measuring your social media efforts with unique acquisition channels →

7 Building Blocks to Grow Social Media Engagement for Brand Awareness

Ruby Rusine — November 8, 2018 Follow @SocialSMktg — November 8, 2018 With an immense amount of contending posts online, gaining sustained social media engagement can be problematic. In just 60 seconds, a whopping 3.3 million fresh contents are being posted on Facebook alone. That is not to mention the half a million tweets on … Continue reading 7 Building Blocks to Grow Social Media Engagement for Brand Awareness →

Get The Most Out Of Social Media Groups For Your Personal Brand

Personal Branding Blog — November 1, 2018 — November 1, 2018 For years groups on social media have been a hub of activity, especially for brands. These are a great a place for your personal brand to share helpful information and for networking. Groups can help build your community and create more meaningful social interactions. … Continue reading Get The Most Out Of Social Media Groups For Your Personal Brand →