It’s time we revisit our policies and take into account the risk of not being there for our customers on social media. Stacey Ackerman on October 14, 2019 Social media by its very nature is fast, bi-directional communication, but many companies are plagued with social media policies that hinder agility. Is your social media policy … Continue reading Is your social media policy agile?
Tag Archives: Media
Social media ad spend to surpass print for first time
Social media will own 13% of global ad spend in 2019, according to a Zenith forecast. Amy Gesenhues on October 14, 2019 Zenith, a media agency owned by Publicis Media, predicts global social media ad spend will grow 20% this year, reaching $84 billion. According to Zenith’s data, social media advertising will account for 13% … Continue reading Social media ad spend to surpass print for first time
3 Tips to Convert AP Style Into Social Media Copy
Neil Grasso — October 11, 2019 If you’ve ever tried to create social media copy from a press release or news story, you know how difficult that process can be. At times, it almost seems as if the press release or news story is working against you. It’s as if the copy on the page … Continue reading 3 Tips to Convert AP Style Into Social Media Copy
4 Ways to Get Paid From Social Media
Choncé Maddox — October 10, 2019 Are you popular on social media or have you been growing your business’ platform over time? While social media can provide great validation, it’s important to remember that you can pay yourself with likes, hearts, and retweets. So what’s the point of getting popular on social media? For one, … Continue reading 4 Ways to Get Paid From Social Media
How and Why to Prioritize Social Media in Your Weekly Marketing Activities
Luana Spinetti — October 8, 2019 Follow @LuanaSpinetti It’s no news that social media makes for a big part of the marketing activity of any B2C (sometimes B2B, too) company or solopreneur, especially thanks to the boom of mobile apps usage and a more integrated Web experience with the average user’s life. However, social media … Continue reading How and Why to Prioritize Social Media in Your Weekly Marketing Activities
Study: Digital Or Traditional Media — What Works Best For Agencies?
Study: Digital Or Traditional Media — What Works Best For Agencies? by Laurie Sullivan @lauriesullivan, October 7, 2019 Paid social-media advertising took the No. 1 spot for the type of media purchased and managed most by agencies, according to research scheduled for release Tuesday from Borrell Associates. Some 82% of agencies participating in the study use … Continue reading Study: Digital Or Traditional Media — What Works Best For Agencies?
8 Ways Your Business Can Stand Out on Social Media in 2019
Larry Kim — October 2, 2019 Follow @larrykim Businesses and brands are constantly competing for attention on social media, and with all the noise and incessant messaging, how can you make your voice heard? You have to find ways to cut through the noise and stand out like a unicorn in a sea of donkeys. … Continue reading 8 Ways Your Business Can Stand Out on Social Media in 2019
Social Media Importance: 5 Reasons Your Brand Needs to Embrace It
Alysse Normoyle — October 3, 2019 Why have so many businesses, brands and individuals embraced Facebook or Instagram pages? They understand the importance of social media and how it adds value. Now that consumers often experience interactions with companies that are not face-to-face, shifting to social media has become an ideal way to actively engage … Continue reading Social Media Importance: 5 Reasons Your Brand Needs to Embrace It
Using Personalization to Convert Social Media Shoppers
JJ Tyson — October 1, 2019 The Rapid Rise of Social Shopping Social media platforms like Instagram and Facebook have become a key part of many digital marketing strategies, and it’s not hard to see why. Facebook has 2.4 billion+ active monthly users, and Instagram is growing faster than ever. While organic posts and social … Continue reading Using Personalization to Convert Social Media Shoppers
10 Ways to Repurpose Your Social Media Content in Emails
VerticalResponse — September 26, 2019 Follow @VR4SmallBiz You know social media and email offer a formidable one-two marketing punch, but as a busy small business owner you might struggle to find time to create content for both channels. The good news is you don’t need to. You can save time and get more mileage out … Continue reading 10 Ways to Repurpose Your Social Media Content in Emails
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