June 30, 2025 Colombian gangs are using social media to recruit children, the U.N. warns BY Eve Upton-Clark Colombian gangs are using social media to reach and recruit children, the United Nations has warned. Gangs and rebel groups are enticing children to enlist by posting videos on platforms like TikTok and Facebook that showcase the “perks” … Continue reading Colombian gangs are using social media to recruit children, the U.N. warns
GAI Performance Jumps For Media Buyers On The Open Internet by Laurie Sullivan , Staff Writer @lauriesullivan, May 9, 2025 PubMatic has upgraded its technology suite for buyers with a goal to streamline every stage of the media-buying process — from audience and inventory discovery and forecasting to curation, activation, and performance optimization. Dave Neway, vice president … Continue reading GAI Performance Jumps For Media Buyers On The Open Internet
May 06, 2025 Social media is more important than you may realize BY Keith Turco The influence of millennials and Gen Z on B2B purchasing decisions is undeniable. As these generations continue moving into leadership roles, their approach to decision making, especially in B2B environments, is shaping how brands leverage various marketing and sales strategies.? While … Continue reading Social media is more important than you may realize
Teens are becoming more worried about the effects of social media More teens say social media is harmful, according to a new report from Pew. karissa bell Tue, Apr 22, 2025 Koren Shadmi for Engadget As lawmakers, regulators call for social media companies to do more to protect the mental health of … Continue reading Teens are becoming more worried about the effects of social media
How To Stop Diminishing Returns In Performance Media by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2025 Ad fatigue, competition, and platform changes are making it more difficult to sustain performance. Taboola, a performance marketing company, released a report with Qualtrics, an experience management company, that explores key factors behind diminishing returns in paid social, … Continue reading How To Stop Diminishing Returns In Performance Media
Arkansas social media age verification law blocked by federal Judge The state passed the controversial law in 2023. karissa bell Tue, Apr 1, 2025 NurPhoto via Getty Images An Arkansas law requiring social media companies to verify the ages of their users has been struck down by a federal judge who ruled … Continue reading Arkansas social media age verification law blocked by federal Judge
Nurturing Sales Leads using SEO, SEM, and Social Media Ads: A Comprehensive Guide Geoff Bongard Feb 25, 2025 In the dynamic world of digital marketing, nurturing sales leads effectively is the cornerstone of success, especially when it comes to leads from sources such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), … Continue reading Nurturing Sales Leads using SEO, SEM, and Social Media Ads: A Comprehensive Guide
TikTok, YouTube and Substack have rewritten the rules of media, leaving legacy outlets scrambling to survive. Jay Mandel on February 28, 2025 The media shake-up is happening now, and traditional outlets are struggling to survive. Legacy media is clinging to outdated business models like a boomer still trying to print out MapQuest directions. Meanwhile, … Continue reading How digital natives changed the game on legacy media
Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta and more. Christine Askew on February 7, 2025 Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms — Google, LinkedIn, Microsoft, and more — … Continue reading 6 B2B paid media platforms where you can advertise effectively
A pair of studies found marketers are bullish on retail media, despite its growing pains and imperfections. Mike Pastore on February 5, 2025 Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say it’s the single most important channel for their campaigns, a new report found. The report from … Continue reading Despite challenges, marketers say retail media is the channel of choice
