Tag Archives: Media

Nurturing the Sales Funnel Using Social Media [Infographic]

Sales Funnel, Social Media Utilization

Louis FoongJanuary 16, 2015 How do you nurture your prospects and keep them moving forward in your sales funnel? More importantly, how do you nurture your prospects in today’s digital and social media savvy world? This interesting infographic provides social media tactics to move prospects and leads through the sales funnel. To be clear, I … Continue reading Nurturing the Sales Funnel Using Social Media [Infographic] →

Social Media Isn’t So Social

Social Media Utilization

Dave BrockJanuary 17, 2015 Whatever we call it: Social Media, Social Selling, Social Networking, Social Business; too often it’s just not very social. There’s a huge race for companies and individuals to stake out their “turf” in the electronic wastelands and cloud networks. We are inundated with emails, texts, articles, newsletters, connection requests, horrendous prospecting … Continue reading Social Media Isn’t So Social →

5 Benefits To Using Social Media For Your Business

Leads Generation, Sales Guide

Alana GottfriedJanuary 17, 2015 Since its inception, social media has evolved massively. It is no longer restricted to social interactions between friends. Now, businesses – small and large – can benefit greatly from its ability to reach consumers and increase brand loyalty (and countless other perks). Social media is now positioned as a must-do in … Continue reading 5 Benefits To Using Social Media For Your Business →

Ways to Increase Your Social Media Presence through Blogging

Content Marketing, Social Media Utilization

Dani ZehraJanuary 17, 2015 Remember the days when social media was a novelty? Today it is an important part of your online marketing campaign. We are living in a media conscious era where a brand’s survival is dependent on its social media presence. That is one reason why we see companies hiring social media consultants, … Continue reading Ways to Increase Your Social Media Presence through Blogging →

Promoted Pins: Pinterest’s Social Media Marketing Rollout

Social Media Utilization

Kate EndresJanuary 17, 2015 Following a successful preliminary launch, Pinterest’s Promoted Pins Program is now available to any advertiser looking to gain exposure in a relatively new advertising venture on social media. With 70 million Pinterest users globally, success for the program looks to be a promising addition for brands who want to increase their … Continue reading Promoted Pins: Pinterest’s Social Media Marketing Rollout →

Too Busy to Tweet, but Don’t Want to Get Left Behind in 2015? 4 Options for Managing Your Social Media

Twitter

Jane BinnionJanuary 15, 2015 All signs are that 2015 will see social media having an even bigger impact on organisations – which means more decisions about resources. So here are four options and some Top Tips, to help you think about managing your social media successfully in 2015 . Many organisations, large and small, reach … Continue reading Too Busy to Tweet, but Don’t Want to Get Left Behind in 2015? 4 Options for Managing Your Social Media →

FTC Cracks Down on Social Media Deceptive Advertising

Social Media Marketing

Melanie HowardJanuary 15, 2015 Prosecuted for…Tweets? On December 2, 2014, the Federal Trade Commission (“FTC”) published a proposed consent order for public comment, regarding a settlement agreement reached with advertising agency Deutsch LA, Inc.  Deutsch LA was hired by Sony Computer Entertainment America LLC to develop an advertising campaign for the Sony PlayStation Vita (“PS … Continue reading FTC Cracks Down on Social Media Deceptive Advertising →

Top 9 Social Media Trends for 2015

Trends

Ruxandra MindrutaJanuary 15, 2015 2014 was definitely a great year for digital marketing. Looking back the year’s top social media highlights, we recall some outstanding milestones such as the #IceBucketChallenge, Ellen’s Oscar selfie, the #BringBackOurGirls campaign, or the #Bendgate phenomenon. It was an impressive year for social networks too: Instagram reached 300 million active users … Continue reading Top 9 Social Media Trends for 2015 →

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