Helen NesterenkoJanuary 26, 2015 If you’ve been online in the last few weeks, you probably heard that BlackBerry made a pretty silly mistake on Twitter. Check out the small detail in the lower righthand corner of the screencap below: Image credit: Mashable That’s right, the phone manufacturer’s Tweet was sent via iPhone. As in, an … Continue reading What the BlackBerry Twitter Debacle Taught Us About Social Media
Andrew HutchisonJanuary 24, 2015 In an ideal world, everyone would love their job. You’d wake up, rub the sleep from your eyes, and you’d take in the light of the new day with optimism in your head and excitement in your heart. You’d feel inspired, energized, keen to see what challenges await. You wouldn’t be … Continue reading The Importance Of Employee Advocacy In The Social Media Era
Bob HutchinsJanuary 25, 2015 A few weeks ago, we talked about social network demographics of 2014. But what about this year – and the next? Where can we expect to see social media users setting up camp in the coming months? Where will we see them flooding out the exit gates? A new infographic produced … Continue reading Where Will Social Media Users Go In 2016? (Infographic)
Business.comJanuary 24, 2015 Cultivating an active, engaged and effective executive social media presence takes time and attention, which is why many senior executives are late to the social media game. However, as is the case with most endeavors, it’s easy to make time for activities that provide value. Here are some ways to get started … Continue reading How to Build an Effective Executive Social Media Presence
Ron JohnsonJanuary 24, 2015 Social media is everywhere, and everybody seems to be using it to one degree or another. We see a lot of business-based social media pages that aren’t accomplishing what those businesses likely had in mind when they started the accounts. In fact, we see a growing trend of highly ineffective social … Continue reading 5 Sure-Fire Ways To Fail At Social Media
Juan MendezJanuary 21, 2015 Are you ready to anticipate the future of social media marketing this 2015? Over the past couple of months, there have been some outstanding marketing announcements in the social media world. This recent news has certainly caused a social media twist and the main reason is the embracing of one particular … Continue reading 2015 Social Media Trends: One Marketing Tool To Rule Them All
Laura DonovanJanuary 21, 2015 Social Media is the way marketing is done … everyone knows that. But did you know that it would be better not to do it than to get it wrong? When we started talking about Social Media Marketing in 2009, it was still a fairly foreign concept to most business people. … Continue reading 7 Reasons DIY May Not Work For Social Media Marketing
The field of marketers shooting for the next Oreo moment is crowded, so we asked the experts how best to prepare real-time marketing plans for the big game. Martin Beck on January 20, 2015 The lights going out during halftime of the 2013 Super Bowl was unexpected, but even more surprising was how one quickly … Continue reading How Brands & Agencies Are Ramping Up To Score The Next Super Bowl Touchdown On Social Media
If you’re a baseball fan – or even just a Brad Pitt fan – you’ve probably heard of Moneyball and how Billy Beane transformed major league baseball with advanced statistics. Historically, baseball talent was determined by old school baseball insiders — managers, coaches, and scouts who just knew a good baseball player when they saw … Continue reading The Sabermetrics of Social Media Marketing
Ruxandra MindrutaJanuary 19, 2015 Every day, customers turn to social media to post about brand recommendations, tap into the latest product research and make complaints when they’re unsatisfied and in need of quick assistance. At virtually every point in their experience with your business, customers become more informed by what is being shared online without … Continue reading Five Ways Social Media Can Add Value To Retail Brands
