Mars DorianJune 26, 2015 I recently read a revealing interview with Netflix’s CEO in Der Spiegel, one of Germany’s biggest news magazines. The CEO said he was proud of the global success of their in-house productions like House of Cards and Orange is the New Black. The journalist asked whether people from all around the … Continue reading Should You Create Different Social Media Posts for International Clients?
Carol StephenJune 25, 2015 Seven Deadly Sins of Social Media You’ve probably heard of the seven deadly sins, or maybe even grew up having to recite them from memory. But did you ever associate them with social media? Maybe you did on one of those long, sleepless nights. Here then are the seven dead sins … Continue reading Seven Deadly Sins of Social Media
Ryan MaherJune 25, 2015 We marketers are getting better at breaking down departmental silos and sharing standardized data within our orgs. Yet, we’re still failing miserably when it comes to sharing information with our external media partners – often the primary sources of our sales pipeline. This isn’t smart marketing. We need to communicate with … Continue reading Why Sharing Is Caring About Media ROI
Brent PohlmanJune 25, 2015 When I first started with social media, I was all about the follower counts on Twitter. I quickly learned that there were tools out there that could help me build a strong follower count very quickly. I quickly built follower counts over +20,000 on my personal account and 7,000 om my … Continue reading Moving To Another Level On Social Media
Courtney HuntJune 24, 2015 Although social media can no longer be considered a novelty, many organizations (especially small- and mid-sized groups) are still trying to figure out whether and how to leverage it as part of their marketing, branding, public relations, customer service, and revenue-generating efforts. In conjunction with those determinations, they must also figure … Continue reading Hiring Social Media and Digital Expertise: A Hierarchy
Michael PattersonJune 23, 2015 Is your schedule packed full of social media content? Some experts schedule their entire social media calendar months in advance, while others like wing it day-to-day. Either way, there is one thing all the social pros have in common… They are pumping out lots of consistent content. So we need content … Continue reading 21 Places for Finding Social Media Content to Fill Your Schedule
Marko SaricJune 22, 2015 According to a recent survey, social media active brands are developing a very bad reputation for their non-existent customer service. But what is the state of social media customer service experience exactly? Here’s a summary of the study Locowise did on customer support on Facebook: Locowise looked at more than 900 … Continue reading The State Of Social Media Customer Service Experience
Jeannie WaltersJune 22, 2015 Social media as a customer service channel is now a given. Customers turn to this method when they are frustrated, and aren’t afraid to air their grievances publicly. 67% of consumers have used a company’s social media site for servicing, according to J.D. Power. Marketers and other business leaders could actually … Continue reading 5 Ways Everyone Wins with Proactive Social Media Engagement
Alleli AspiliJune 22, 2015 Have you experienced complaining via social media? Was it addressed promptly or were you seen-zoned? Honestly, I have and it was an unpleasant experience. I guess, I am one of those people, who were included in HelpScout.net’s statistics, which shows that 78% of customers have bailed out of a transaction due … Continue reading How to Offer Great Customer Service With Social Media
Miriam HaraJune 22, 2015 Social media is not a single act … or a monologue. In order to achieve greatness (isn’t that what we’re all after!), a social media marketing strategy must embrace an internal social media culture. The use of social media must, and I repeat, must, be holistic. We live in an age … Continue reading Social Media Culture: Don’t Get Outed.
