Katheryn HorsleyJune 30, 2015 The use of social media as a marketing tool has steadily increased over the last few years. Whether you’re the marketing manager of a large corporation or just an average Joe, the ability to engage in online conversation is arguably the most compelling feature of social media. So we say harness … Continue reading Social Media Gone Bad: 5 Social Media Faux Pas to Avoid!
Tag Archives: Media
5 Reasons Why A Sim City Player Could Be Your Next Social Media Manager
Lori SoardJune 30, 2015 If you’ve ever played any in the series of Sim games, then you know just how addictive these games can be. They are a life simulation series of video games that offer the ability to do anything from help a simulated person do daily tasks to building a complete city. According … Continue reading 5 Reasons Why A Sim City Player Could Be Your Next Social Media Manager
Social Media Day Reflections: Social Media Trends Throughout 2015
Ingrid EwenJune 30, 2015 Most of us use social media on a daily basis. Facebook keeps us connected to family and friends, Twitter is our go-to news source, Instagram lets us share the photos and images we love… so do we really need a designated Social Media Day? Mashable said yes and declared the 30th … Continue reading Social Media Day Reflections: Social Media Trends Throughout 2015
Should Brands Pay Bloggers For Media Placements?
William ComcowichJune 30, 2015 Photo credit: Jay Peroni Blogs have grown to become a major marketing and PR channel. Some blogs are highly influential, with readerships that rival those of major media outlets. Many bloggers have attracted enormous social media followings and their posts can hold substantial sway. PR and marketing are now reaching out … Continue reading Should Brands Pay Bloggers For Media Placements?
Should Your Small Business Bother With Social Media?
Suzanne HoenigJune 29, 2015 Sure, you’ve missed out on some stuff, but it’s still early days. With social media, the pace of change has been breathtaking. But with the increasing adoption of mobile, devices, and smartphones; virtual reality; augmented reality; artificial intelligence; tectonic shifts in social norms around things like the sharing economy and creative … Continue reading Should Your Small Business Bother With Social Media?
Building Networks: Communicating Strategically on Social Media
Rachel SilverJune 29, 2015 One of the best parts of social media is that it gives you another outlet to add value to your relationships through the posts you create. Social media allows you to shape the perception of your company to your network and form different ties to connections through these different platforms. However, … Continue reading Building Networks: Communicating Strategically on Social Media
Best Practices for Successful Lead Generation Through Social Media
Daniel KushnerJune 29, 2015 If we can say two things with certainty about B2B marketing organizations, it would be that: Lead generation is among their primary goals They are active users of social media It’s somewhat ironic then that more than half of B2B organizations fail to generate leads through social media. While other channels … Continue reading Best Practices for Successful Lead Generation Through Social Media
Top 3 Ways to Use Video in Social Media
Jessica MelhornJune 28, 2015 Getting social with your video can mean big gains in brand engagement. Social networks have reacted by prioritizing video content in feeds, rewarding advertisers that use video and rolling out video-friendly design features. Recent examples are: Video autoplay on Facebook and its removal of YouTube from the site Instagram taking on … Continue reading Top 3 Ways to Use Video in Social Media
How Social Media is the Key to Customer Success
Andrew GazdeckiJune 27, 2015 Tweet, Pin, Like and post. Being social media savvy is super important and most businesses have begun to realize this. Many, however, make the mistake of not going about social media in the right way, or utilizing one facet of social media while ignoring another. You can use social media to … Continue reading How Social Media is the Key to Customer Success
Does Social Media Sharing Matter?
Christopher PennJune 27, 2015 On virtually every site you visit on the Internet, you’ll find social media sharing icons. Share! Pin! Tweet! Like! Do these activities matter? Does all of that sharing create any kind of tangible benefit for the site? Instinct would say yes, but we cannot run a marketing department on instinct alone. … Continue reading Does Social Media Sharing Matter?
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