By Apurva Jog December 16th, 2015 |Content, Social Media Marketi Many look at social media advertising and content marketing as if they were two separate concepts and approach them differently as well. The truth however, is that social media advertising wouldn’t exist without content. There is a good reason why many use the … Continue reading How To Amplify Your Social Media Advertising Strategy With Content
by Robert Nissenbaum December 15, 2015December 15, 2015 Not seeing engagement on your social media posts? Who cares! One of the challenges for small brands on social media is simply getting engagement. We stress over writing and posting good content our readers want at the perfect time only to find it doesn’t get seen or … Continue reading No Engagement On Your Social Media Posts? So What?
by Jake Camacho December 14, 2015December 14, 2015 What do zombies, drug dealers, and advertising executives have in common? Possibly quite a few things, but what I’m getting at is that they’ve all been depicted in television shows. In fact, just about everything has been depicted in television shows. With services like Netflix and Hulu … Continue reading 5 Social Media Inspirations From TV’s Hottest Shows
by Mark Schaefer December 12, 2015December 12, 2015 I receive a lot of questions from people who are creating their first social media class or workshop. I have no idea of how many hundreds of hours I have been in front of companies, graduate students, and conferences delivering content to people all over the world … Continue reading How To Create An Amazing Social Media Marketing Workshop
by William Comcowich December 12, 2015 Follow @CyberAlertDecember 12, 2015 Photo credit: Sebastiaan ter Burg During the 2014 Grammy’s, Twitter users pointed out a striking resemblance between Arby’s logo and singer-songwriter Pharrell Williams’s hat. Fortunately for the restaurant chain, its social media listening team was actively monitoring its brand terms on Twitter. It seized the … Continue reading 10 Ways Social Media Listening Can Benefit Your Business
by Graham Day December 11, 2015 Follow @thehpsgroupDecember 11, 2015 Believe it or not, 2016 is almost here! Scary, right? You probably already know that, because you’re probably still wading your way through 2016 planning meetings and numerous budget spreadsheets to work out what your marketing plan for the next 12 months is going to … Continue reading What Will Happen In Social Media In 2016?
by Jake Camacho December 11, 2015December 11, 2015 These high-octane brands have some of the biggest social media presences around. The common thread? An ability to deliver consistently thrilling content. Let’s take a look at how these brands are taking social media from 0 to 100, and what you can learn from all of them … Continue reading How Top Action Brands Create Exhilarating Social Media Content
by Kara Burney December 11, 2015 Follow @wkndatburneysDecember 11, 2015 While nearly all B2C marketers use social networks to promote their brands, social media marketing is by no means a one-size-fits-all solution. Across different industries, which social channels prove to be most and least effective? Which B2C brands build loyal, engaged communities, and which simply post content into … Continue reading The Complete B2C Social Media Landscape In One Chart
by Carol Stephen December 10, 2015 Follow @Carol_StephenDecember 10, 2015 Social Media: Icebreakers, Openings, and “the Approach” Now that you’ve got all your social media set up and you’re tweeting, posting, and pinning your heart out, what do you do next? Brands can learn a lot from interactions with potential customers, as this article from … Continue reading Social Media: Icebreakers, Openings, and the Approach
by Michael Wight December 10, 2015December 10, 2015 Social media is a powerful tool that can lead the path to insurmountable wealth and riches. However, every now and then small businesses and even some large corporations make mistakes on social media that make their customers hate the company. Companies often find social media immensely overwhelming, … Continue reading Social Media Blunders that Makes You Lose Customers
