by Marissa Cazem March 11, 2016March 11, 2016 As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. Gone are the days when traditional PR and media strategies relied on the “spray and pray” method. Today, businesses can know exactly … Continue reading The 10 Point Check List for Effective Social Media Analytics [Infographic]
by Dhariana Lozano March 10, 2016 Follow @DhariLoMarch 10, 2016 Every social media campaign, contest or giveaway is different. And as everything else in social media, success is dependent on many moving factors – an even further, these individual factors differ per business. Although this sounds like an absolute headache, there are basic building blocks … Continue reading 8 Elements Behind Every Successful Social Media Campaign
by Michael Cohn March 9, 2016 Follow @compukolMarch 9, 2016 When dealing with your business’s brand, you certainly understand that there are differences between enhancing your brand through traditional channels and through social media channels. When it comes to social media, there are obstacles that you must overcome. Social media can do so much for … Continue reading Overcoming Obstacles When Branding with Social Media
by BusinessVibes March 9, 2016 Follow @businessvibesMarch 9, 2016 In a very short span of time, social media has rapidly risen to become the most important aspect of the marketing mix for any business of reasonable size, hands down. The influence of social media and the potential to impact your business for better or for … Continue reading The Role of Social Media in Advancing Your Business Interests
by Mark Simmons March 9, 2016 Follow @mixeddigitalMarch 9, 2016 Social media is a good thing and has become one of today’s most effective media platforms. It makes it possible for businesses to immediately reach their target audience, 24/7. Social media has helped small business brands grow larger and faster than any of us thought … Continue reading How To Avoid 10 Social Media Strategy Missteps
Columnist Rob Rasko believes publishers need to move beyond audience data in order to get a complete picture of their business and learn how to efficiently structure it. Rob Rasko on March 9, 2016 Recently, I was in a lengthy discussion of the actions needed to drive corporate change in the media business, specifically around … Continue reading Beyond audience data: The critical need for better business intelligence in digital media
by Kevin Homer March 7, 2016 Follow @kevin_homerMarch 7, 2016 Everybody enjoys a fun game or contest, and companies are paying attention to this realism by integrating these methods of entertainment into their marketing strategies. Whether it’s the NCAA March Madness tournament brackets, McDonald’s Monopoly Board Game, or JG Wentworth’s ‘Live Your Dream Now’ sweepstakes, … Continue reading The Impact of Gamification and Social Media Contests
by Tyson Downs March 6, 2016 Follow @TitanWebAgencyMarch 6, 2016 As a small business owner, you likely strive to succeed and grow your business each day. You try your absolute best to increase market share by working at the marketing strategies that you feel most comfortable with. When it comes to online marketing, you know … Continue reading How a Small Business Can Build Rapport Using Social Media
by Cortney Phillips Meriwether March 6, 2016March 6, 2016 Don’t let the memes, cat videos and 140 character limits confuse you. Social media is a powerful tool for businesses. Big brands have been quick to capitalize on the social media craze. Unfortunately, professional service providers have been slow to catch up. And several have stumbled … Continue reading 5 Social Media Fails Professional Services Firms Should Avoid
by Sheila Olson March 6, 2016March 6, 2016 How prevalent is social media? According to Pew Research Center, over 90 percent of retail brands are using two or more channels—and over half of all adults have at least one active social media account. It’s clear that social media marketing offers huge advantages for businesses in … Continue reading 13 Social Media Mistakes Almost Every Business Makes
