by Katie Cooper June 30, 2016 Follow @loopthecoopJune 30, 2016 Social Media is a lot like a sitcom high school. One wrong move can turn you from hero to zero pretty quickly. Don’t be a social media Screech when you can be a real Zack Morris of your brand game. Here are some faux pas … Continue reading Amateur Hour: 8 Social Media Faux Pas Sucking the Hipness Out of Your Brand
Jun 30, 2016 Larry Kim Let’s start with the bad news first. It’s tougher than ever to get your content noticed. Changes to Google’s search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search CPCs are at all-time highs in established markets. Organic reach in social media? It’s pretty … Continue reading 10 Social Media Tips To Augment Search
by Kristin Lisak June 30, 2016June 30, 2016 While it may seem like an overwhelming addition to a small business’ marketing strategy, social media is an effective, inexpensive component that allows for greater exposure and customer interaction. Here is a crash course in how to get your small business started with social media. Do your … Continue reading How to Get Your Small Business Started with Social Media
by Melissa Duko June 30, 2016June 30, 2016 Video builds an emotional connection by bringing your brand to life. In fact, Axonn Research found 7 in 10 people view brands in a more positive light after watching interesting video content from them. As advertisers are turning to social media to drive user engagement and increase … Continue reading All Signs Point to Social Media: The Future of Video Advertising
by Patrick Sitkins June 29, 2016 Follow @patricksitkinsJune 29, 2016 Recently, Jesse Williams took the stage at the BET Awards to accept the honor for humanitarian of the year. He accepted the award, not for himself, but as he stated in his politically charged speech: “This is for the real organizers all over the country. … Continue reading What Justin Timberlake’s Tweet Can Teach You About Social Media
by Jordan Lore June 29, 2016June 29, 2016 Utter the phrase “lead nurturing” and marketers will shudder in fear. Fear of being sent away to the dark corners of the office creating long and complicated email drip campaigns — the stuff marketing nightmares are made of. But at the end of the day, complicated or … Continue reading Conversion Jackpot: How To Add Social Media to Your Lead Nurturing Strategy
by Deb Lee June 29, 2016 Follow @DAllisonLeeJune 29, 2016 Do you have questions about how to manage your social media accounts? Are you feeling overwhelmed by social and are not sure where start — or what tools you should use to manage your accounts? Do you need to create a social media strategy? Keep … Continue reading Social Media 101: How to Strategically Manage Your Social Media Accounts
by Arik Hanson June 29, 2016June 29, 2016 For years, we’ve been trying to answer the same question: Why are brands banning social media sites at work? Believe me, it’s still happening. Maybe not as much as it was 4-5 years ago, but there are still companies out there (I know a number in the … Continue reading Stats Prove We Should Actually Be Encouraging Social Media Use At Work–Not Blocking It
by Joe Phelan June 28, 2016June 28, 2016 Social media is a fantastic, and often invaluable, method of communication. It is flexible, inclusive and, perhaps most importantly, simple to use. Within seconds questions can be asked and answered, opinions spouted and shared, often with nothing more than the click of a button or the swipe … Continue reading Fun vs. Function: Walking the Narrow Social Media Tightrope
by Bria Sullivan June 26, 2016June 26, 2016 Let’s not beat around the bush here. Sometimes managing your social media is a real headache. You wear so many hats on any given day and inspiration seems hard to come by. Social media is the last thing you want to make time for. We hear you. … Continue reading Social Media Tips for the Time-Starved Business Owner
