James Scherer — November 25, 2016 — November 25, 2016 Social media has been around long enough that you’re already sold on the need. But a complete social media marketing plan? That’s a bit more complicated. Luckily, one of the best parts of the modern age is that information is out there. Some of it … Continue reading Social Media Marketing Plan: An 11-Step Template
Alex Cyphers — December 23, 2016 — December 23, 2016 Effective social media marketing pays back in terms of successful businesses. A recent study suggests that social media recommendations lead to almost 30 percent of all websites’ overall traffic. So, if your business website is not benefiting from social media, then you may need to … Continue reading Six Effective Social Media Marketing Tips
Brittany Berger — December 23, 2016 Follow @bberg1010— December 23, 2016 My marketing career is still young, but if there’s one thing that’s become crystal clear so far, it’s that in-house and agency marketing jobs might as well be different fields completely. Sure, the end result is ideally the same: campaigns that rock people’s socks … Continue reading User Recommended: Our 13 Favorite Social Media Marketing Tools for Agencies
Angela Hausman, PhD — December 9, 2016 Follow @MarketingLetter— December 9, 2016 I got this great infographic about containing 115 facts about social media and I couldn’t wait to share them with you. Not all this information is earth-shattering, but having it all in one place is a great tool. I’m gonna print it out … Continue reading 115 Facts About Social Media to Plan Digital Marketing Strategy
Danielle Winski — December 23, 2016 — December 23, 2016 Do you know how social media and crochet are similar? Find out in this post! Crocheting is a craft I learned as a young girl while sitting on my great grandmother’s lap. Crochet involves connecting one chained loop to another in a pattern that magically … Continue reading Social Media and Crochet: The Surprising Similarities that Will Blow Your Mind
MRM//McCann’s Randi Rosenfeld says nowadays the ‘social media war room’ is more of a mentality for how her team works everyday. Amy Gesenhues on December 23, 2016 In August, Marketing Land talked with IHOP CMO Kirk Thompson about how his brand continues to engage its 3.5 million Facebook fans. During the conversation, Thompson mentioned a … Continue reading The social media war room as a mentality: 5 questions with MRM//McCann’s VP of social strategy
Carol Stephen — December 22, 2016 Follow @Carol_Stephen— December 22, 2016 How to Engage on Social Media: Instagram Photo by zoonabar Instagram is Serious Business Some people think that Instagram is all pretty pictures–which it is–partly. But Instagram is also a serious business, with 28% of adult Internet users on board. People mostly use Instagram … Continue reading How to Engage on Social Media: Instagram
Arpan Shah — December 21, 2016 Follow @arpanshah1990— December 21, 2016 Social media campaigns are effective tool to reach out to the target audience for all marketers and brands. No matter what the size of your budget is one has to assign a chunk to the social media promotions. Recent presidential elections in the USA … Continue reading Build Your Social Media Strategy On The Age-old Principle: Less Is More
Erika Montgomery — December 21, 2016 Follow @PublicityErika— December 21, 2016 Don’t miss these tips for creating an engaging social media marketing campaign. Social media has the potential to catapult a business to great heights if you use it well. Your goal is to ensure as many people as possible know about your services, and … Continue reading Engaging Social Media Ideas for Small Businesses
Gina Botti — December 16, 2016 — December 16, 2016 Get ready: social media is set to play a significant role in consumer spending this holiday season. Sprout Social released an insightful study on what marketers can expect as consumer spending increases this holiday season. During the busiest shopping time of the year, you’re facing … Continue reading Relationships and Social Media: How to Win This Holiday Season
