Tag Archives: Media

An End To Random, Unless Random Is Your Social Media Strategy.

Jane Binnion — February 11, 2017 Follow @janebinnion— February 11, 2017 Most organisations that invite me to work with them do so because their outgoing communications are random and therefore mostly ineffective. Statements such as this are common place; We know we need to get organised but we don’t know where to start. So in … Continue reading An End To Random, Unless Random Is Your Social Media Strategy. →

Does Engagement Still Matter as a Social Media Metric?

William Comcowich — February 15, 2017 Follow @GleanTeam— February 15, 2017 PR and digital marketers frequently consider engagement a key social media metric. Yet some believe online engagement is faltering. Fewer brands engage with followers, they assert. Very few companies, typically larger brands, dedicate the staff for extensive engagement. Wendy’s tweets are an exception. Even … Continue reading Does Engagement Still Matter as a Social Media Metric? →