Jessica Davis — February 10, 2017 Follow @godotmedia— February 10, 2017 Hootsuite recently announced the retirement of its content suggestions, and several users were left devastated. After all, many marketers identify content curation and management as one of the most challenging tasks in their job descriptions. Why content suggestion tools shut down It isn’t the … Continue reading 3 Brilliant Alternatives to Hootsuite for Social Media Marketers
SEO Underused, Social Media Still Too Complicated For Small Businesses by Laurie Sullivan @lauriesullivan, February 10, 2017 Only 17% of small business owners will invest in search engine optimization (SEO) in 2017, 26% admit to having a Web site with only one page, and 43% say they have no plans to change or improve their … Continue reading SEO Underused, Social Media Still Too Complicated For Small Businesses
Bonnie Harris — February 9, 2017 Follow @waxmarketing— February 9, 2017 Consider this – if you’re in business today, the media is your customer. For communications professionals, the media is often their primary customer. However for everyone, really, the traditional and new media has become at a minimum a key influencer in the buying decision. … Continue reading Why the Media is Your Customer
Katia Herrera — February 8, 2017 — February 8, 2017 When it comes to digital marketing, one of the most difficult things for business owners and marketers is to measure the ROI in their social media efforts. By now, brands and businesses realize social media is not optional – but critical – to tracking different … Continue reading Time to Understand ROI in Social Media Marketing
Jomer Gregorio — February 7, 2017 Follow @JomerGregorio— February 7, 2017 In 2016, social media continued its rise with more than 2.3 billion active users and more than 1.9 billion active mobile social users worldwide. This large amount of potential customers has prompted 83% of all marketers to take advantage of social media marketing in … Continue reading The Top 8 Social Media Marketing Trends in 2017 [Infographic]
Jeanette Russell — February 8, 2017 Follow @jnetrussell— February 8, 2017 On January 21st, 2017, millions of lives were touched by actions of solidarity that gave voice to many causes we care about. For every person who attended the Women’s March, thousands if not millions were moved to make an impact. Regardless of where you … Continue reading Ignite Supporter-Led Advocacy with Social Media
Lisa Kupfer — February 8, 2017 Follow @dearlisa— February 8, 2017 As your business grows, so does the question of how to acquire new sales and leads. The search for new customers and potential business partners begins and that is usually the point where small businesses turn to social media based on promising stats like … Continue reading Social Media: The In-House Versus Agency Decision
Kaitlyn Hammond — February 7, 2017 — February 7, 2017 Keeping up with the growing number of social media sites and trying to put your small businesses mark on the map can seem overwhelming. What platform does what?, How do I use each one?, and Aren’t they all the same? are most likely questions your … Continue reading Why Social Media Is Beneficial For Small Business Owners: 5 Sites And The Best Ways To Use Them
Mary Lister — February 6, 2017 — February 6, 2017 Social media is rapidly changing the way companies brand and market themselves as well as provide customer service. Though paid social continues to grow, organic social media management remains important as well! Since 2010, jobs with “social media” in the title tripled year over year, … Continue reading 7 Ways to Make Your Social Media Resume Look Awesome & Get Hired
Dave Sutton — February 6, 2017 — February 6, 2017 Did you know Wendy’s upcoming Super Bowl ad was inspired by the recent Twitter spat (read: roast) of a user who challenged the freshness of the fast food chain’s beef? Following a few days of roasting Twitter users, Wendy’s conducted research and that found seven … Continue reading 4 Actionable Insights from Nielsen’s Social Media Landscape
