Laura Donovan — May 17, 2017 Follow @thewordpro— May 17, 2017 If you own a business, run a marketing department, or rely on the public to generate sales you need to understand that Social Media marketing and advertising can no longer be ignored. Social Media is no longer a “technology” that we use, it is … Continue reading A Few Reasons Why Social Media Matters
Denny McCorkle — May 16, 2017 Follow @DennyMcCorkle— May 16, 2017 A student’s perspective provides a fresh reminder of what social media is all about. Social Media Marketing is one of the most difficult classes I have ever taught. And, many of my students say it is one of the most difficult classes that they … Continue reading Schooled in Social Media Spring 2017: Back to Basics
Joseph Cole — May 12, 2017 Follow @joefcole— May 12, 2017 Before you delve into the world of influencer-generated content, you need to know the answer to an essential question: What is a social influencer? The answer varies slightly depending on your industry and goals, but you can spot a social media influencer by looking … Continue reading 6 Tips for Spotting a Social Media Influencer
Cheetah Mobile: How Video Ads Complement The Media Mix by Laurie Sullivan , Staff Writer @lauriesullivan, May 12, 2017 The Chinese Internet company Cheetah Mobile — known for its apps Clean Master and Battery Doctor, which have been downloaded millions of times — needed a way to help developers monetize their apps with new advertising … Continue reading Cheetah Mobile: How Video Ads Complement The Media Mix
Meenah Khosraw — May 11, 2017 — May 11, 2017 How can you improve your social media strategy using video? Find out in this blog post! When most of us think of social media, we see it as another way to be social and interact with people – especially with those we can’t interact with … Continue reading How to Use Video Like Chris Pratt on Social Media
Alex Broome — May 5, 2017 — May 5, 2017 Digital marketing is marketing. No brand can succeed without a strong online presence. Are you looking to improve your business’s content marketing strategy? Social media platforms are great for promoting your brand and sharing information about your company with online communities. Here are some tips … Continue reading 8 Ways to Effectively Promote Your Content on Social Media
By Joe May 2nd, 2017 So you’ve been spending copious amount of time publishing content on Twitter, Facebook, LinkedIn and maybe a few other social media sites. You’ve gone as far as spending a sizeable chunk of your marketing budget running Facebook ads. You can clearly feel the difference. Your audience is beginning to … Continue reading Conversion Tactics To Use On Your Paid Social Media Audience
Steven Tulman — May 4, 2017 Follow @StevenTulman— May 4, 2017 The Future of Social Media Marketing The world of social media marketing has changed drastically over the last couple of years, and it will continue to change. This makes staying ahead of the digital curve a critical factor in the success of businesses around … Continue reading The Future of Social Media Marketing
Annaliese Henwood — May 2, 2017 Follow @MktgInnovator— May 2, 2017 Whenever we turn around, there’s either a new big feature or new social platform available with full business opportunity. We used to have the typical Facebook and Twitter platforms, but now there’s Instagram, Pinterest, Snapchat, LinkedIn… If you’re a small business or working solo, … Continue reading How to Decide When to Join a Social Media Platform
By Joe Ryan May 2nd, 2017 So you’ve been spending copious amount of time publishing content on Twitter, Facebook, LinkedIn and maybe a few other social media sites. You’ve gone as far as spending a sizeable chunk of your marketing budget running Facebook ads. You can clearly feel the difference. Your audience is beginning to engage … Continue reading Conversion Tactics To Use On Your Paid Social Media Audience
