While overall ad spend will continue to grow, many marketers expect to adjust their mix of channels every month. Constantine von Hoffman on December 21, 2022 Marketers are going to be measuring and re-measuring their investments in 2023. Nearly two-thirds say they will be re-evaluating their media spend more frequently, with most doing so monthly, … Continue reading Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023
To Finish 2022 Strong Means Finding, Creating And Keeping Consumer Value by Ali Amarsy , Op-Ed Contributor, August 29, 2022 Value. This is the hot topic of the season — at conference main stages, in one-on-one conversations and even across phone screens. The news of the Federal Reserve’s actions to combat inflation reminded us of … Continue reading To Finish 2022 Strong Means Finding, Creating And Keeping Consumer Value
The S&P 500 Is Officially in a Bear Market. What That Means for Investors InvestorPlace / 14 Jun 2022 Markets are in disarray following recent the inflation report and crypto crash. The S&P 500 officially entered bear market territory today, reflecting a 20% drop from its all-time high. The S&P is on track to drop 3% … Continue reading The S&P 500 Is Officially in a Bear Market. What That Means for Investors
By Rebecca Barker June 09, 2022 More than two years into the COVID-19 pandemic, organizations have adopted strategies to tackle the societal inequalities and global problems that COVID-19 has laid bare by prioritizing sustainable impact. As leaders navigate this “new normal,” they are honing long-term, revolutionary ideas aimed to address some of … Continue reading 9 business leaders explain what sustainable impact means to them
By Kathryn Finney June 08, 2022 How do you find “good” people? First, be a good leader. In order to build and lead a great team, you have to be the kind of person that people want to build with. What does that look like? It looks like centering your humanity (yep, those … Continue reading Being a good leader means nothing without investing in yourself. Here’s how
Speakers at The MarTech Conference’s day two keynote say it’s past time to put the horse in front of the cart. Constantine von Hoffman on March 30, 2022 A CDP is like a map. It only helps you if you know where you want to go. But understanding your goal before purchasing technology, isn’t how … Continue reading When it comes to marketing technology, ends come before means
Quinn Dantagnan December 20, 2021 The COVID-19 pandemic changed the public’s outlook on many aspects of life. More specifically, the outlook on remote work and the future of the workplace in general was altered dramatically. Employees alternating between working remotely and working in the office isn’t just a temporary pandemic blip, but according to most … Continue reading Virtual Work Means Virtual Sales—Are You Ready for the New Work From Home Standard?
How marketers can empower their operations in a digital-first landscape. Corey Patterson on December 6, 2021 “For too long marketing and IT leaders have worked on separate islands,” said Lynne Capozzi, CMO of digital experience platform Acquia, in her presentation at our MarTech conference. “Marketers were seen as the dreamers, responsible for building the brand … Continue reading What it means to be an empowered marketer in today’s digital landscape
Eduard Klein October 16, 2021 To many business owners and marketers, the term “growth marketing” may seem redundant. Marketing is what you do to grow a business, so isn’t all marketing growth marketing? Too many professionals get this definition wrong and end up missing out on major opportunities for growth. So what exactly is it? … Continue reading What Growth Marketing Really Means (+22 Strategies to Do It Right)
Kristen McCormick October 1, 2021 Google’s latest announcement may be the most confusing one yet. Not like it’s Display ad announcement where we’re left questioning why it was even announced and exactly what is different. But more so because it involves match types, which, between quotations and parentheses, exact matches and close variants, requires some … Continue reading New Changes to Google Ads Keyword Matching: What It Really Means
