Barry Roos — April 9, 2018 Follow @roosites — April 9, 2018 One of the main thing people want from a WordPress website is the ability to do things themselves. A noble goal, yes. But does it always make sense? No, not in practice. Case in point: To manage a WordPress website requires: Keeping WordPress … Continue reading WordPress: Because You Can Do It Yourself Does Not Mean You Should
Dave Scherer — April 6, 2018 — April 6, 2018 FirmBee / Pixabay Seeing your organization’s taxes go down in 2018 might be cause for celebration, but the situation is far from straightforward. Even a single small change to tax law can have ripple effects throughout your entire business. What may seem like a positive … Continue reading What the New Tax Laws Really Mean for Small and Medium Companies
Annie Jones — March 30, 2018 Follow @rockcandymedia — March 30, 2018 I’m the shot-caller at Rock Candy Media. That’s my job title. You probably think it’s cool that I get to tell people that. At least you do if you have no idea about the life altering amount of work and sacrifice that goes … Continue reading Job Titles Don’t Mean At My Ad Agency
It’s clear artificial intelligence will play a role in the future of marketing, but what will that role encompass? Contributor Daniel Faggella makes a few insightful predictions. Daniel Faggella on March 20, 2018 While the creative process itself is unlikely to be wholly automated by machines, many agencies are aware that some elements … Continue reading What does artificial intelligence mean for marketing agencies?
Garry Grant — March 7, 2018 Follow @seoinc — March 7, 2018 Earlier this month, Mark Zuckerberg announced Facebook would be once again changing the news feed algorithm. Now, there will be more priority on content from “friends, family, and groups”, meaning that Pages will be less visible. While this may be a good thing … Continue reading What Does Facebook’s Newsfeed Update Mean for Your Social Strategy?
Autumn Sullivan — February 19, 2018 — February 19, 2018 Ralph Waldo Emerson said, “Life is not a destination, it’s a journey.” The same is true about being an Agile organization. When we say we’re an agile agency, it’s not a fixed process. It’s a mindset, a way of looking at ourselves, our clients, and … Continue reading Being Agile Doesn’t Mean There’s No Plan
What Blockchain Challenges Mean For Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, January 2, 2018 It’s easy to hear the enthusiasm in the voice of John Bates, director of product marketing at Adobe Analytics Cloud, when talking about blockchain technology. Blockchain technology aims to automated the entire media supply chain, from creatives to contracts. … Continue reading What Blockchain Challenges Mean For Advertising
Robert Woo — December 21, 2017 — December 21, 2017 “HOW ADVERTISERS COULD BE HURT IF NET NEUTRALITY DIES” — Ad Age, May 22, 2017 “THE END OF NET NEUTRALITY COULD BE GOOD FOR MARKETERS — AND BAD FOR ALMOST EVERYONE ELSE” — Ad Age, November 22, 2017 “Ask me in another six months for … Continue reading What the End of Net Neutrality May Mean for Affiliate Marketing
Lindsay Smith — December 2, 2017 — December 2, 2017 The other day, I heard a podcast in which Gary Vaynerchuk said, “If you care more about the end consumer than you care about your own self, you will win”. This is the heart of Customer Success. Gary’s background is in the wine industry, which … Continue reading Does Customer Success Mean Anything Outside of SaaS?
John W Hayes — November 29, 2017 Follow @john_w_hayes — November 29, 2017 For many people, one of the main motivations behind starting their own business is the idea of the freedom it represents. In many ways, this is quite a bizarre concept because most of the small business owners I know are also some … Continue reading What Does Entrepreneurial Freedom Mean to You?
